明天将结束北京线下交流，接触了不少观点，叠加这几天理想自身的新事也不算少，感觉还挺信息爆炸的。 这次北京线下交流中，正好遇到了两位曾长期接触过主流大厂公关的人。两位对理想公关有两种看法，一位认为理想必须得做好公关，不然让一个随机 用户家庭成员遇到大量黑舆情是很不合适的。一位认为理想公关有所进步当然是更好的，不过是次要矛盾，相对更差的公关更多只是一定程度的阻碍， 显著重要得多的是李想自身成长速度。认为杨继斌的加入是靠谱的。认为公关实际上更多是一号位真正重视的话，就是能做起来的。 TOP2挺认同何同学的一句话"文学天才常有，故事天才不常有"，公关这事更接近上面的文学，理想如何把产品做好，如何把组织这个产品做好更接近上 面的故事。 2025年12月8日 前字节跳动公关总监杨继斌朋友圈表示已加入理想。预期理想之后公关风格会变。 加微信，进群深度交流理想实际经营情况与长期基本面。不是技术群，不是车友群。 ...

Core Viewpoint - The article discusses the complex dynamics of public relations in the marketing landscape, highlighting a recent conflict involving the restaurant chain Xibei and its marketing partner Huayi Huayi, emphasizing the challenges and strategies in navigating public perception and brand reputation [3][5]. Group 1: Incident Overview - Xibei recently faced public scrutiny but was able to recover and improve its reputation through employee salary increases and effective management [5][16]. - The conflict reignited when Huayi Huayi's founder, Hua Shan, publicly defended Xibei, framing it as a victim of online attacks, which drew criticism from internet personality Luo Yonghao [5][18]. - Luo's response to the situation, which included a threat to release recordings if no apology was made, ultimately shifted the focus back to Xibei, allowing it to emerge as a perceived winner in the public narrative [10][20]. Group 2: Xibei's Position - Xibei has been able to leverage the situation to enhance its brand image, positioning itself as a sincere and customer-focused company amidst the controversy [21][22]. - The brand's strategy of focusing on product quality and customer satisfaction aligns with consumer expectations in an era of information overload and frequent disputes [21][22]. - The public's reaction to Luo's endorsement of Xibei's recent improvements indicates a shift towards valuing authenticity and accountability over idealized brand images [21][22]. Group 3: Huayi Huayi's Role - Huayi Huayi is known for its unique marketing strategies, combining traditional cultural elements with modern branding techniques, which have garnered both praise and criticism [25][27]. - The agency's approach has led to significant financial investments from clients seeking effective marketing solutions, but it has also faced backlash for its design choices and perceived lack of originality [27]. - The ongoing conflict with Luo highlights the need for Huayi Huayi to adapt its public relations strategies to maintain relevance in a rapidly changing marketing environment [27][28].

Core Viewpoint - The controversy surrounding "pre-made dishes" has resulted in significant brand damage for Xibei, serving as a profound lesson in brand relationship management for the Chinese restaurant industry [1] Group 1: Brand Communication Issues - Xibei's founder, Jia Guolong, failed to effectively communicate with consumers, leading to a one-sided narrative that exacerbated tensions between the brand and its audience [4][5] - Jia's communication style has been criticized for lacking engagement and being overly authoritative, which does not resonate with younger consumers who prefer interactive and relatable content [6][8] - The public's perception of Xibei and Jia Guolong is shaped by a lack of effective two-way communication, resulting in a negative image that is difficult to overcome [13][19] Group 2: Lessons from Competitors - Competitors like Laoxiangji have successfully engaged with consumers through transparent communication and interactive campaigns, contrasting with Xibei's approach [8][19] - The example of Haier's CEO, Zhou Yunjie, illustrates how even established leaders can benefit from direct interaction with consumers, enhancing brand trust and loyalty [9][10] - The importance of daily public communication is emphasized, suggesting that Xibei could learn from the proactive engagement strategies of other brands to build a more positive relationship with consumers [20] Group 3: Brand Trust and Reputation Management - Effective public relations should focus on building brand trust and managing reputation through ongoing dialogue with consumers, rather than only responding to crises [10][12] - The current situation presents an opportunity for Xibei to rethink its brand relationship strategy and improve communication with a broader audience [20] - The need for Xibei to adapt its communication strategy to foster a more relatable and approachable brand image is highlighted, suggesting that engaging younger audiences is crucial for future success [19]

Public Relations & User Sentiment - Binance's Chinese public relations face challenges due to an overabundance of overly supportive individuals, creating social pressure for objective evaluations [1] - The prevalence of "舔狗" (sycophants) leads to biased feedback, potentially hindering objective assessment during market downturns [1] - The "按闹分配" (squeaky wheel gets the grease) approach, while temporarily resolving issues, can alienate high-ego users who may seek alternatives [1] User Behavior & Retention - High-ego users, common among those who have profited in the crypto space, may quickly leave if they perceive Binance as acting arbitrarily [1] - The perception of Binance as acting like an emperor, only rewarding those who please it, can drive away users with other options [1]

Core Viewpoint - The article highlights the unique customer loyalty and emotional connection that West B (西贝) has cultivated with its young customers, exemplified by a touching story of a child named Mao Mao who is deeply attached to the brand [4][25][30]. Group 1: Customer Loyalty and Emotional Connection - Mao Mao, a 7-year-old, demonstrates intense loyalty to West B, showcasing how emotional ties can influence customer behavior [5][7]. - The article describes a scenario where Mao Mao's emotional reaction to visiting West B illustrates the brand's strong impact on its young patrons [6][8]. - The narrative of another loyal customer, Du, emphasizes how West B has positively influenced her child's eating habits, further solidifying the brand's reputation [20][21]. Group 2: Business Strategy and Marketing - West B's approach to customer engagement is likened to a masterclass in emotional marketing, suggesting that other industries could learn from their methods [27][28]. - The article notes a recent promotional event where West B offered customers a 100 yuan dining voucher, demonstrating a strategic move to enhance customer experience and loyalty [44][45]. - The author contrasts West B's business acumen with that of smaller competitors, highlighting the effectiveness of West B's strategies in generating both revenue and goodwill [53].

Core Insights - The article discusses the importance of understanding the "jianghu" (江湖) concept in public relations for companies, emphasizing that many enterprises fail to grasp this, leading to poor crisis management [4][5][7] - It highlights the difference between companies that can effectively handle crises and those that cannot, attributing this to their understanding of social networks and relationships within the media landscape [3][5][7] Group 1: Understanding "Jianghu" - Companies need to recognize the significance of "jianghu" in public relations, which involves understanding the social dynamics and relationships within the media [5][7] - The article points out that many large companies lack the necessary connections in the media, making them vulnerable to crises [5][7] - The concept of "jianghu" is broken down into three stages: entering the circle, maintaining face, and being sincere [5][16] Group 2: Importance of Networking - Successful public relations require individuals within companies to be well-connected in the media circle, as this can significantly impact crisis management [6][7] - The article mentions that many companies focus on internal competition rather than building external relationships, which is detrimental in times of crisis [7][8] - It emphasizes that having a strong network can provide crucial support during challenging times, as seen in the cases of companies like Huawei [11][13] Group 3: The Role of Face and Sincerity - Maintaining face is crucial for companies, as it influences how they are perceived by the media and the public [10][11] - The article argues that sincerity in communication and relationships is more valuable than superficial gestures or high budgets [16][19] - It suggests that genuine interactions, rather than extravagant events, foster better relationships with media professionals [18][19] Group 4: Crisis Management - Companies that fail to understand the importance of relationships often find themselves isolated during crises, leading to negative media coverage [15][19] - The article illustrates that arrogance in public relations can alienate media professionals, making it harder for companies to receive support when needed [15][19] - It concludes that the ultimate goal of public relations should be to achieve a recognition of the company's values by society, rather than merely maintaining a facade [21][22]

Core Viewpoint - The article discusses the ongoing public relations battle between the company Xibei and the influencer Luo Yonghao, suggesting that Xibei has limited options to counter Luo's attacks effectively [1] Group 1 - The article asserts that no brand or company should engage in a public confrontation with Luo Yonghao, as he has maintained an undefeated status in public relations battles [1] - Luo Yonghao's ability to remain unscathed in public disputes is highlighted, questioning whether he is truly invincible after his recent lifting of flight restrictions [1] - The article proposes that if Xibei were to engage professional public relations experts, there might be a chance to turn the situation around against Luo Yonghao [1]

Core Insights - Lei Jun, the founder of Xiaomi, has recently faced significant challenges, leading to a decline in his public persona and the company's reputation [2][3][4] - The launch of Xiaomi's electric vehicle, the SU7, initially marked a high point for the company, achieving record sales, but subsequent incidents have severely impacted its image [8][10] - A tragic accident involving the SU7 has triggered a wave of negative publicity, resulting in a sharp decline in consumer trust and scrutiny over the vehicle's safety features [10][13][19] Group 1 - Lei Jun's recent personal struggles have led him to step back from public engagements, reflecting a difficult period since the founding of Xiaomi [3][4] - The SU7 electric vehicle achieved a milestone with over 20,000 units delivered in a month, but this success was overshadowed by a serious accident involving three university students [8][10] - Following the accident, Lei Jun's social media activity was limited, and he faced backlash for his delayed response to the tragedy [10][17] Group 2 - The SU7 has faced multiple controversies, including allegations of false advertising regarding its features and performance, leading to consumer dissatisfaction [13][15][19] - The vehicle ranked last in a quality assessment by the China Automotive Quality Network, raising concerns about its reliability and safety [19][21] - Reports of various malfunctions and safety issues with the SU7 have emerged, further damaging Xiaomi's reputation in the automotive sector [25][30] Group 3 - Xiaomi's marketing strategy has been heavily focused on creating a "tech-savvy" image, but the company has struggled with public relations, particularly in crisis management [31][35] - Lei Jun's approach to public relations has been criticized for being reactive rather than proactive, especially in the wake of the SU7 accident [35][41] - The automotive industry requires a different approach to consumer trust compared to the fast-paced smartphone market, highlighting the need for Xiaomi to reassess its strategies [41]