一场狂欢，正发生在小米汽车的至暗时刻后。 6 月 26 日，小米"人车家全生态发布会"，小米首款 SUV 车型 YU7 上市仅 3 分钟便斩获 20 万订单， 1 小时逼近 29 万大关，锁单率超过 60%. 耐人寻味的是，在不久之前， SU7 高速事故造成的惨剧，以及随后发生的一系列事件，让「小米汽车」 和雷军的声望遭到了巨大打击。 雷军坦言："那是创办小米以来最艰难的一段时间"。 无人看好小米之后的销量。 然而，深陷泥潭的小米，却在之后， 1 小时内收获了 28.9 万张 YU7 的订单，这一成绩令车市为之震 惊。 为什么小米能够在危机之中全身而退？它展现出的商业韧性，究竟源自何处？ 今年 3 月，三名女孩驾驶小米 SU7 在高速公路遭遇不幸事故。 小米随即陷入狂风海啸般的舆论里。公众质疑主要集中在 SU7 的电池安全性能与车门锁死机制上。 信任护城河 风暴中的逆势增长，源自小米十年构建的信任护城河。小米拥有全球数以亿计的月活跃用户。他们用着小 米手机、戴着小米手环、家里摆着小米空气净化器…… 看似微小的日常，早已将 " 可靠 " 二字刻入品牌 基因。 这份信任通过长久琐碎的生活细节逐渐演变成稳定的情感习 ...

当流量成本持续攀升蚕食品牌利润，当算法推荐加剧内容同质化迷局，AI技术正在深刻重构品牌与消 费者的连接方式。在这个智能搜索主导决策入口、信息过载稀释品牌记忆点的时代，传统公关模式遭遇 前所未有的挑战。 2025年6月6日，智屿公关（Wisland PR）于浙江南浔举办闭门专项研讨会，针对目前客户面临的传播困 局，重磅打造新产品-品牌Ai SEO。研讨会当天，共计探讨百余个红黑榜经典品牌公关案例，随后发布 智屿最新公关工作流智能体应用。 公关创建品牌，广告维护品牌 "公关的唯一使命，是在公众心智中播种信任的种子。"智屿公关创始人陆悠在培训会开场指出。在她看 来，当前主流营销模式内容营销，其底层逻辑实为公关思维——通过价值/兴趣共鸣建立情感纽带，而 非简单粗暴的信息灌输。 对于初创企业，陆悠直言一个认知误区："许多企业将广告视为品牌建设的起点，实则公关才是奠基 者。"广告是直接的促销工具，以重复曝光达成"洗脑式"转化；公关则通过构建价值认同实现"呼唤 爱"的深层对话。 "品牌如果具备基础的舆情管理知识和意识，既不会在危机来临前视若无睹，也不会在危机到来前草木 皆兵。"她强调："危机具有'危险'与'机遇'的两面性这 ...

Core Viewpoint - The incident involving the founder of Cat King Audio, Zeng Dejun, and Xiaomi's CEO Lei Jun highlights the impact of social media on public perception and the importance of crisis management in business operations. The event has raised questions about respect and public relations in the corporate world [1]. Group 1: Incident Overview - Zeng Dejun's video recalls a meeting over ten years ago with Lei Jun, where he felt disrespected after Lei dismissed his smart speaker project, stating it was a waste of time [3]. - The video sparked widespread discussion online, with many criticizing Lei Jun's attitude and calling for more respect from business leaders [4]. - Zeng later clarified that his comments were not intended as a malicious critique of Xiaomi, but rather an expression of personal disappointment [5]. Group 2: Xiaomi's Response - Xiaomi's executive Wang Hua responded, stating that Zeng's account of the meeting was inaccurate, as the project discussed was a WiFi audio system, not a smart speaker, which did not exist at that time [7]. - Wang emphasized that the alleged "cold treatment" and Lei's quick departure did not occur, asserting that Xiaomi maintains respect for entrepreneurs throughout the investment process [8]. - He reiterated Xiaomi's commitment to transparency and respect in dealings with all entrepreneurs, highlighting the importance of accurate recollection of events [9]. Group 3: Media and Public Opinion - The incident illustrates the rapid spread of information in the social media age, where personal grievances can quickly escalate into major public discussions [11]. - Media coverage has been criticized for being overly emotional and lacking fact-checking, complicating the situation further [12]. - Companies must develop effective crisis management strategies to address public relations challenges, as timely and clear communication is essential to restore trust [13]. Group 4: Broader Implications - The event underscores the complex relationship between public opinion, media influence, and crisis management in the modern business landscape [15]. - Companies and public figures must navigate the challenges of maintaining their image while managing personal emotions and public perceptions [15].

6月正值毕业季，中国农业大学2025届学位授予仪式上，63岁校长孙其信院士为毕业生们花式拨穗的视频，广泛传播。 没看过的同学，请一定先看视频。 孙其信校长不仅连续两天11+13小时全程站立，拨到晚上11点，还以"宠溺"状态，来者不拒，配合度极高地满足众多学生们的"整活"要求，直接被网友 封"宠学生天花板"，也是"最好的招生宣传"。 翻车案例写得够够的了，我们把这作为经典公关案例，做个拆解。 01 好公关是无形的。 公关与广告的最大差异可能就是：好广告是全世界都知道是你做的但也接受，好公关是全世界都接受但不知道是你做的。 不是见不得人的意思，而是公关影响公众的方式不是强喂的，不是占领的，而是偏向无形的。 拨帽穗的孙校长没有要用一句SLOGAN让你记住中国农业大学的"特质"，以及与其他学校的"差异"，但他的行为就在说，我们学校是这样的。 明确一点，没有说中国农业大学这波是"做公关"的意思。 相反，我们说的公关，其实与是不是做了一个"公关策划"，是不是由公关部动手，没有直接关联。 只要是有效完成与公众的关系建立和维护，成功传递核心要素，就是广义上的好公关。 这篇文章，也只是想还原一下，好公关是什么样的。 02 好公 ...

Group 1 - The article emphasizes the importance of financial media public relations companies as strategic partners for listed companies, providing comprehensive support from brand building to capital operations and internal management [2] - It highlights the need for professional assistance in navigating the competitive capital market and complex public opinion environment, where even industry leaders can face challenges due to missteps or public relations crises [2] Group 2 - Brand positioning upgrades are crucial, with public relations companies helping tech firms highlight their technological advantages and consumer companies to emphasize product value [3] - Building a media matrix is essential for accurately conveying information to diverse audiences, including investors and consumers, through various media channels [4] Group 3 - Long-term reputation maintenance is vital, with public relations firms advising companies to regularly publish ESG reports to enhance trust among investors and partners [5] - Precise information transmission is necessary for helping investors understand complex financial data and strategic plans, enabling better investment decisions [6] Group 4 - Roadshows and event planning are important for effective communication between companies and investors, ensuring that investor concerns are addressed [7] - Real-time monitoring of public sentiment is critical for managing investor perceptions and addressing misinformation promptly [8] Group 5 - Risk warning mechanisms are established to identify potential threats to a company's reputation, allowing for proactive response strategies [9] - Quick crisis response is essential, with public relations firms mobilizing teams to manage negative events and control public narratives [10] Group 6 - Image restoration strategies are implemented post-crisis to rebuild trust and improve public perception through positive media coverage and community engagement [11] - Policy interpretation support helps companies adapt to regulatory changes and communicate their implications effectively [12] Group 7 - Building industry influence is important for companies to gain competitive advantages, with public relations firms facilitating executive visibility in industry discussions [13] - Trend forecasting services assist companies in making strategic decisions based on market dynamics and competitor activities [14] Group 8 - New product launches require strategic media campaigns to generate interest and consumer engagement [16] - Strengthening customer trust through storytelling and sharing success cases enhances business growth [17] Group 9 - Cross-industry collaboration can increase brand exposure and attract new customers [18] - Digital content operations are tailored to diverse user needs, improving engagement and conversion rates [19] Group 10 - Social media management fosters interaction with users, enhancing brand loyalty and recognition [20] - Post-campaign data analysis helps refine future strategies for better outcomes [21] Group 11 - Financing communication supports companies during critical capital operations, ensuring investor confidence [22] - M&A public sentiment management is crucial for maintaining transparency and guiding market perceptions [23] Group 12 - Market capitalization management enhances the recognition of a company's value through effective media communication [24] - Internal communication strategies ensure that employees are aligned with corporate goals and understand their roles [25] Group 13 - Promoting corporate culture strengthens internal cohesion and aligns external perceptions with internal values [26] - Establishing feedback mechanisms allows for employee input, improving overall company strategy and communication [27] Group 14 - The 24 core services provided by financial media public relations companies create a comprehensive support system for listed companies, facilitating sustainable development and value enhancement [28]

Core Points - Douyin accused a public relations company, "Xinzhi Bailue," of fabricating false information about certain home appliance companies engaging in illegal activities on a well-known e-commerce platform [1][5] - The investigation by public security authorities confirmed the wrongdoing, leading to administrative penalties for the involved personnel [6] - Douyin's Vice President, Li Liang, stated that "Xinzhi Bailue" was instructed by a large e-commerce platform to spread rumors against Douyin, highlighting the unethical practices of marketing accounts [1][4] Group 1 - The public relations company "Xinzhi Bailue" was found to have directed its employees to disseminate false information, which resulted in significant negative impact [1][6] - The accounts operated by "Xinzhi Bailue" primarily promote their clients positively while criticizing competitors, including Douyin, through misleading reports and rumors [1][3] - Li Liang emphasized the clever tactics used by the e-commerce platform to spread rumors, including using secondary accounts to initially post rumors and then deleting them to avoid accountability [1][4] Group 2 - The false information spread by "Xinzhi Bailue" not only targeted Douyin but also affected well-known companies like Gree, Midea, Hisense, and TCL, misleading public opinion and leading to media coverage [8][9] - The company has a history of being involved in similar defamation cases, having faced lawsuits from various enterprises for reputation infringement [9] - Douyin is committed to using legal means to protect its rights against such "black public relations" and unfair competition practices, urging collective efforts to combat rumors and foster a healthy online environment [9]

Core Viewpoint - The company "Duo Wei" has officially responded to consumer complaints regarding the presence of black spots in their sanitary napkins, attributing the issue to the carbonization of protruding fibers during the non-woven fabric production process, which is not harmful and can be safely used [1][2] Group 1: Consumer Complaints and Company Response - A consumer reported finding black foreign objects in "Duo Wei" sanitary napkins, leading to inquiries about the product's safety and quality [1] - "Duo Wei" stated that the black spots are a result of production processes and are within industry control standards, with their visual detection standard being 0.3mm [1] - The company also addressed complaints regarding damaged packaging and "dripping glue," attributing these issues to transportation and promising improvements in packaging [2] Group 2: Brand Background and Market Performance - The brand "Duo Wei" was founded by singer Huang Zitao in response to dissatisfaction with the sanitary napkin industry's irregularities, aiming to provide safe and high-quality products [3][4] - The brand launched its first product on April 11, 2025, selling 19.5 million yuan worth of products within 15 minutes, and achieving over 54.58 million yuan in sales within the first month [4] - "Duo Wei" has sold over 100 million sanitary napkins since its inception, positioning itself as a strong competitor in the market [4] Group 3: Crisis Management and Brand Responsibility - Experts suggest that "Duo Wei's" public response to the complaints lacks sufficient engagement with consumer concerns, particularly regarding the discrepancy in product testing dates [2][5] - The brand's initial trust, bolstered by celebrity endorsement, may be at risk if quality control and customer service do not meet consumer expectations [5]

Group 1 - In May, new RMB deposits exceeded 2 trillion, while new RMB loans were nearly 620 billion, indicating a disparity in growth between deposits and loans due to changes in financial institutions' asset diversification and financing structures [1] - The "Guzi economy" has rapidly exploded, with the Taotian toy industry achieving a market share of 70% during the first phase of the 618 shopping festival, significantly surpassing last year's performance [1] - Micron has confirmed the discontinuation of DDR4 production, with expectations of severe shortages in the coming quarters, particularly affecting the PC and data center sectors [1] Group 2 - The search volume for "LABUBU" on the Xianyu platform surged by 1000% month-over-month, indicating a strong demand for rental services of LABUBU figurines [2] - Multiple counterfeit LABUBU factories in Dongguan have ceased operations, likely due to increased copyright enforcement [2] - Minsheng Securities' chief strategist, Miao Yiling, has left the company, marking a significant change in the firm's research leadership [3] Group 3 - China Pacific Insurance reported a total premium income of 227.169 billion for its two subsidiaries in the first five months, with a year-on-year growth of 10.2% for life insurance [6] - Goldway plans to repurchase shares worth between 100 million to 150 million, with a maximum repurchase price set at 53 yuan per share [11] - Nanjing Julong intends to invest 130 million in a new production project for special materials, aiming for an annual output of 40,000 tons [10] Group 4 - A strategic research collaboration between Stone Pharmaceutical Group and AstraZeneca has been established, with potential earnings exceeding 5 billion from milestone payments and royalties [7] - The China Securities Regulatory Commission has approved the registration application for Jiangxi Aifenda's IPO on the Growth Enterprise Market [6] - Xizi Elevator has appointed Gao Feng as the new chairman following the passing of the previous chairman [4][5]

Core Viewpoint - The incident involving the hotel using hospital bed linens highlights systemic hygiene management issues within the hotel industry, revealing supply chain management vulnerabilities and quality control deficiencies [1][2][3]. Group 1: Incident Overview - A guest at the Atour Hotel in Hangzhou discovered bed linens with a hospital logo, leading to an admission of fault by the hotel and an apology from Atour Group [1]. - The hotel has taken immediate actions, including closing the affected location, replacing 4,440 pieces of linen, and permanently blacklisting the laundry supplier [1][3]. Group 2: Industry Hygiene Issues - The hotel industry has faced multiple hygiene scandals, indicating a broader issue with cleanliness standards across various types of accommodations [1]. - The cross-contamination risk between hospital and hotel linens is significant, as both may be laundered by the same facilities, leading to potential health hazards [2]. Group 3: Recommendations for Improvement - To rebuild consumer trust, the hotel industry must enhance transparency regarding linen sourcing, cleaning frequency, and inspection results [2][3]. - Hotels should implement a real-time monitoring system to proactively identify hygiene issues before they escalate into public crises [3]. - Key actions for hotels include establishing strict contracts against mixed laundering, digitizing cleaning processes, and linking management performance to hygiene standards [3].

要闻提示 NEWS REMIND 1.3倍薪资挖人！曝京东"偷袭"飞猪携程去哪儿，转战酒旅平台 2.国内新势力车企毛利率一览：赛力斯第一，小米第二 3.长安、东风合并暂停，前者汽车业务成独立央企 4.王兴兴获新职务！首任杭州市具身智能产业联盟轮值理事长 5.小鹏、华为联合发布"追光全景"抬头显示系统，首搭小鹏G7 6.摩根士丹利：特斯拉具备"军工DNA"，有望成为国防科技巨头 7.高通已做好与苹果"分手"的准备！没有新合同也没关系 8.OpenAI创始人被解雇闹剧被改编成电影：暂命名为《人工智能》 今日头条 HEADLINE NEWS 3倍薪资挖人！曝京东"偷袭"飞猪携程去哪儿，转战酒旅平台 近日，有媒体爆料，京东正加速布局"酒店 + 机票"业务领域，且动作频频。据悉，京东正以3倍薪资从飞 猪、同程、携程等知名在线旅游平台挖掘相关人才。目前，京东酒旅出行业务已在小程序平台发布招聘信 息，涵盖产品经理、后端开发、航空运营、运营等多个关键岗位，为业务的开展积极储备人才力量。 在招聘要求方面，以酒旅业务系统架构师这一岗位为例，招聘要求中特意标注携程、美团等业内知名企业 从业者优先，尤其青睐有某块业务技术架构从0到1 ...