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七夕餐饮堂食活跃用户数同比增长30%,广深交易额位居前十
Sou Hu Cai Jing· 2025-09-01 12:07
Group 1 - New first-tier cities lead in dining consumption during the Qixi Festival, with top cities including Chengdu, Wuhan, Hangzhou, Nanjing, Chongqing, Shenzhen, Tianjin, Shanghai, Beijing, and Guangzhou [1] - Young people are the main force in dining during Qixi, with a significant increase in transaction volume: 25-30 age group saw an 80% increase, while the 20-25 age group experienced a 72% increase compared to regular days [1] - Over 10,000 date restaurants provided advance booking services through Meituan in the two weeks leading up to Qixi, with a dynamic tracking system for restaurant reputation and booking status [1] Group 2 - On Qixi, restaurants listed on the hot booking list saw a 40% year-on-year increase in reservation orders, and the list's traffic increased fivefold compared to normal days [1] - Western cuisine restaurants experienced a 110% increase in transaction volume, Japanese cuisine saw a 94% increase, buffet restaurants had an 87% increase, and bakery and cake categories saw a 90% increase in dining transactions [1] - Meituan's representatives stated that the platform will leverage its strengths in restaurant infrastructure and digital operations to support small and medium-sized restaurants, enhancing their operational efficiency and boosting dining consumption [2]