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“徽菜第一股”上半年净利增三成 小菜园董事长称不依赖外卖做增长
Di Yi Cai Jing· 2025-08-28 11:07
Core Insights - The main focus of the article is on the performance and growth strategy of Xiaocaiyuan, a leading Chinese restaurant chain, amidst a slowing restaurant industry in China [2][4]. Financial Performance - Xiaocaiyuan reported a revenue of 2.714 billion yuan for the first half of the year, representing a year-on-year growth of 6.5% [2]. - The company's net profit attributable to shareholders was 382 million yuan, showing a significant increase of 35.7% year-on-year [2]. - The average daily sales per store decreased from 28,000 yuan to 25,000 yuan, and the average customer spending dropped from 60.4 yuan to 57.1 yuan [3]. Business Strategy - The company emphasizes dine-in services, with a revenue contribution ratio of approximately 60% from dine-in and 40% from takeout, aiming to maintain a future ratio of 65% to 35% [2]. - Xiaocaiyuan plans to optimize costs and improve operational efficiency by adjusting product pricing and enhancing supply chain management [4]. - The company is focused on expanding its store count, with expectations to reach 800 stores by the end of the year and 1,000 stores by next year, primarily through direct ownership [4]. Market Context - The overall growth rate of the restaurant industry in China has slowed, with national restaurant revenue for the first half of the year at 27.48 billion yuan, reflecting a year-on-year growth of only 4.3% [3]. - The decline in growth rates for the restaurant sector indicates a weakening momentum, with significant drops in revenue growth compared to previous periods [3].