Core Viewpoint - The opening of the first Disney pop-up store, "Stitch's Adventure," at CDF Sanya International Duty-Free City marks the beginning of a consumption boom during the summer tourism peak, attracting a large number of consumers with its unique offerings and popular IP merchandise [1][3]. Group 1: Consumer Engagement - The giant inflatable figure of Stitch on a surfboard in the pop-up store creates an engaging and whimsical atmosphere, drawing visitors into a fantasy world [3]. - The store features a variety of merchandise centered around beloved Disney IPs, including limited edition items exclusive to Sanya, which ignites consumer enthusiasm and sets the stage for the summer shopping season [3][6]. Group 2: Strategic Insights - CDF Sanya International Duty-Free City has successfully combined the "first pop-up store economy" with emotional consumption, leveraging the unique attributes of limited edition products to enhance consumer appeal [6]. - The company aims to transition from traditional retail to value experience creation by incorporating emotionally resonant IPs, thereby crafting new consumer experiences that are tangible and engaging [6]. Group 3: Market Trends - The introduction of the Disney pop-up store is part of a broader strategy to attract diverse consumer groups and fill the gap in the high-end trendy toy market in Hainan through differentiated positioning [6]. - The upcoming "Hainan International Duty-Free Shopping Festival" will further enhance the shopping experience with a combination of subsidies and various duty-free activities, promoting a composite consumption environment of "IP trendy toys + duty-free fashion" [7].