首席服务员制度

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“首席服务员”护外资:上海营商环境的新打法
Sou Hu Cai Jing· 2025-09-03 07:14
Core Viewpoint - The article discusses the challenges faced by foreign enterprises in Shanghai due to a wave of foreign capital withdrawal and highlights the innovative "Chief Service Officer" system as a new approach to improve the business environment and retain foreign investment [2][5]. Group 1: Foreign Investment Challenges - BlackRock sold Shanghai office buildings at a 42% discount, while Blackstone sold Beijing logistics properties at a 30% discount, indicating a significant retreat of foreign capital [2]. - 107 foreign enterprises are expected to shut down operations in Shanghai between January and April 2024, affecting 18,000 employees [2]. Group 2: Chief Service Officer System - The "Chief Service Officer" system aims to transform passive responses into proactive engagement, providing one-on-one services to break down communication barriers between government and enterprises [3]. - This system addresses common issues faced by foreign enterprises, such as unclear policies and complex processes, by assigning dedicated contacts to streamline operations [3]. Group 3: Systematic Upgrades in Business Environment - The "Chief Service Officer" system is part of a broader upgrade of Shanghai's business environment, working in conjunction with initiatives like the "Foreign Investment Emergency Package" and multilingual policy directories [4]. - The system helps foreign enterprises navigate data compliance challenges and facilitates connections with local resources, enhancing operational efficiency [4]. Group 4: Addressing Foreign Capital Concerns - The system responds to foreign investors' need for stable expectations amid concerns over policy uncertainty and rising operational costs [5]. - By providing timely updates on policy changes and facilitating smoother operations, the "Chief Service Officer" system aims to reduce operational risks for foreign enterprises [5]. Group 5: Evaluation and Effectiveness - Shanghai has established a performance evaluation mechanism for the "Chief Service Officer" system, focusing on foreign enterprise satisfaction and problem resolution rates [6]. - The system is designed to ensure that service providers are not merely conduits for information but are actively solving issues faced by foreign enterprises [6]. Group 6: Future Implications - Successful cases of foreign investment retention, such as Tesla and Airbus, demonstrate the effectiveness of the "Chief Service Officer" system in attracting and retaining foreign capital [7]. - The article suggests that the competition for foreign investment is shifting from offering better policies to providing more precise and stable services, positioning Shanghai as a service-oriented business environment [7].