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南财快评|推动消费向多元融合生态转型
Core Viewpoint - The Ministry of Finance and the Ministry of Commerce have announced a pilot program to support around 50 cities in exploring new consumption models, aiming to enhance domestic demand and respond to the trend of consumption structure upgrading [2][3]. Group 1: Policy Framework - The pilot program emphasizes three dimensions: new business formats, new models, and new scenarios, moving beyond traditional consumption promotion policies [2][3]. - The policy framework includes support for cutting-edge areas such as the "first-release economy," diversified service consumption scenarios, and cross-industry collaborations with well-known IPs [2][3]. - Financial support is designed to be performance-based, with funding distributed in two batches according to city size and linked to performance evaluations [3]. Group 2: City Selection and Strategy - The selection of 50 pilot cities balances leadership and equity, including four direct-controlled municipalities and five separately planned cities, as well as key regional cities [3][4]. - Different levels of cities are encouraged to adopt differentiated strategies based on their unique advantages, avoiding homogeneous competition and fostering a diverse new consumption landscape [4][5]. - Major cities should focus on attracting high-quality consumption resources and enhancing global influence, while provincial capitals and regional centers should develop into regional consumption hubs [4][5]. Group 3: Implementation and Expected Outcomes - Cities rich in cultural and tourism resources should integrate cultural heritage with modern consumption scenarios, enhancing the cultural value of consumption through immersive experiences and night economies [5]. - The pilot program aims to create a collaborative policy system that drives innovation, industry, and regional synergy, with a focus on sustainable development of historical and cultural heritage [5]. - Successful implementation of the pilot can stimulate short-term consumption and explore replicable experiences for expanding domestic demand, contributing to high-quality economic development in China [5].