Core Insights - Häagen-Dazs is experiencing a significant reduction in its store presence in China, with the number of locations dropping from over 400 in January 2024 to approximately 247 by mid-2023, indicating a loss of over 150 stores in less than two years [1][11][13] - The brand's parent company, General Mills, reported a 3.2% year-over-year decline in sales for its high-end ice cream business in China, alongside a notable drop in customer traffic by double digits [13][14] - The competitive landscape in the Chinese ice cream market has intensified, with the rise of domestic brands and new beverage options diverting consumer attention away from Häagen-Dazs [14] Store Operations - Currently, only two Häagen-Dazs stores remain operational in Jinan, specifically at Yuhuan Yinzuo and Gaoxin Wanda, while other locations in major shopping centers have ceased operations [1][9][11] - The overall number of Häagen-Dazs stores in Shandong province has decreased to nine, spread across five cities, including Jinan, Qingdao, Zibo, Yantai, and Weihai [8][11][10] Financial Performance - Häagen-Dazs' sales in China have declined from $800 million in the 2019 fiscal year to $730 million in the 2024 fiscal year, reflecting a downward trend in performance [13] - General Mills reported a net sales figure of $1.38 billion for its high-end ice cream business in the three months ending February 23, 2025, down from $1.42 billion in the same period the previous year [13] - For the fiscal year ending May 25, 2025, General Mills' total net sales were $19.5 billion, a decrease of 2% year-over-year, with net profit falling by 8% to $2.3 billion [13]