Market Performance - In the first half of 2025, Guangzhou's new housing market reported 32,861 transactions, a year-on-year increase of 16.97%, with a total area of 3,644,019 square meters, up 17.31% year-on-year, indicating a strong upward trend in the market supported by effective policies [2] - The overall market remains robust, with over 21 new projects achieving a usage rate exceeding 100%, reflecting strong demand for quality housing [2][4] Consumer Preferences - High-quality and cost-effective housing products are favored by buyers, with developers employing cautious pricing and innovative promotional strategies to boost sales [2][3] - The demand for improved living experiences has surged, with buyers increasingly prioritizing the intrinsic qualities of homes, leading to a notable rise in sales of new projects [3] Sales and Pricing Trends - The total sales area of new homes in Guangzhou reached 3.67 million square meters in the first half of the year, marking a 17% increase year-on-year, while the average transaction price for new homes fell to 34,442 yuan per square meter, down 8.5% year-on-year, the lowest in four years [4][5] - The market is characterized by a "volume increase and price decrease" trend, with developers focusing on product upgrades and promotional activities to stimulate sales [6] Promotional Strategies - Developers are actively implementing promotional strategies, including price reductions and various incentives, to attract buyers, especially during key sales events [7] - The inventory level in Guangzhou decreased by 12% year-on-year, with a current inventory of 10.36 million square meters, indicating a 20-month sales cycle [6] Urban Development and Infrastructure - The acceleration of urban renewal and rail transit construction is revitalizing the real estate market, with significant sales increases in areas benefiting from new transit lines [8][9] - The Guangzhou government plans to invest heavily in urban renewal projects, which are expected to stimulate housing consumption and enhance market dynamics [8]