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再次升级长沙楼市兑现答卷,嘉臣道二期超高生活浓度的“剧场式交付”落幕
Sou Hu Cai Jing· 2025-07-01 12:44
Core Insights - The article highlights the successful delivery of the "Jiachen Road" project, setting a new benchmark in the industry with its "Cheng Jia-style delivery" that has resonated deeply in the Changsha market [1][14] - The project emphasizes a luxurious and immersive experience for homeowners, showcasing a blend of emotional and practical elements in its delivery approach [1][3] Delivery Experience - The "Jia's Screening Ceremony" for the second phase of Jiachen Road was designed to create an immersive delivery experience for homeowners, enhancing the overall appeal of the project [3] - Homeowners received customized welcome gift boxes featuring a unique design inspired by Gucci, including various thoughtful items such as a property certificate, smart devices, and a specially crafted incense pouch [5][9] - The delivery process was characterized by professional and warm service, with dedicated advisors guiding homeowners through each step, ensuring a respectful and dignified experience [5][9] Community and Amenities - The project features a lush garden with carefully selected plants and the largest themed children's playground in Changsha, enhancing the living environment for families [7] - The community includes high-end amenities such as a multi-functional gym, swimming pool, and reading room, catering to the diverse needs of residents [9] - Jiachen Road is strategically located near key educational institutions and shopping centers, making it a desirable living area in Changsha [9][14] Architectural and Design Elements - The project showcases modern Chinese architecture that harmonizes with the surrounding natural landscape, providing residents with scenic views of the Xiangjiang River [12][14] - The design incorporates contributions from renowned international teams, reflecting a high level of artistic quality and sophistication [12][14] Market Positioning - Jiachen Road has established itself as a premium residential option in Changsha, appealing to high-end buyers with its low-density living and luxurious offerings [10][14] - The project has successfully built trust among buyers, evidenced by its strong market reception and positive feedback following its deliveries [14]
交付力研究 | 深化室内交付,功能迭代和颜值引领的双重突破
克而瑞地产研究· 2025-02-26 09:40
以下文章来源于克而瑞产品测评 ,作者产品力研究中心 克而瑞产品测评 . 聚焦房地产产品、交付研究及产品力、交付力测评 房企对居住空间功能性的打磨日益细化,对颜值属性也愈加重视,"功能至上"、"颜值主义"已成为交付 品质提升的核心理念。 在高端住宅产品中,子母门的材质进一步升级。 佛山保利天悦采用实心铸铝门,表面经过多道喷漆及烤 漆处理,一体铸造浇铸成型,具备耐氧化、耐腐蚀的特性,使用寿命更长,从而彰显高端品质。 图:佛山保利天悦入户区域交付实景 室内配件的标准也在提升。在郑州电建洺悦融园, 电热毛巾架取代了传统毛巾架, 新增烘干和除湿功 能,有效避免毛巾潮湿和异味,这一改进虽成本不高,却充分体现出项目对细节的打磨和对居住健康的 关注。 文/克而瑞产品力研究中心 随着房地产行业加速向高质量发展转型,房企的高品质交付能力重要性愈发凸显。这不仅是赢得市场认可 的关键,更是推动行业高质量发展的有力支撑。在此背景下, 房企在室内交付领域的提升趋势愈发明显, 即功能与颜值并重,通过双重维度的细节优化,为居住生活持续"做加法",从而多方位诠释高品质交付的 内涵。 0 1 功能迭代:从入户门到智能家居 房企全面提升交付标准 ...