Core Viewpoint - The controversy surrounding Baiguoyuan's pricing and consumer education reflects a disconnect between the company's high-end positioning and consumer expectations regarding quality and value [1][3][13]. Group 1: Company Response and Consumer Sentiment - Baiguoyuan's chairman, Yu Huiyong, stated that the company will not cater to consumer demands and aims to "educate" consumers about their choices [1][3]. - The company's high prices have led to public backlash, with consumers expressing frustration over the perceived lack of quality in relation to the cost [4][7]. - Many consumers feel that they should not be subjected to "fruit store education," highlighting a sense of entitlement to quality without condescension [5][9]. Group 2: Pricing and Quality Concerns - Baiguoyuan's pricing strategy has been criticized, with examples showing significant price differences compared to competitors, such as lychee priced at 39.9 yuan per 500 grams at Baiguoyuan versus 16.8 yuan at a competitor [7]. - Complaints about the quality of Baiguoyuan's fruits have surfaced, with some consumers reporting issues with freshness and taste, leading to a decline in customer loyalty [7][9]. - The company's commitment to high-quality products is being questioned as negative feedback accumulates, suggesting that the high prices are not justified by the quality offered [8][13]. Group 3: Business Performance and Market Position - Baiguoyuan's financial performance has deteriorated, with a reported revenue of 10.273 billion yuan in 2024, a 9.8% decrease year-on-year, and a pre-tax loss of 391 million yuan [13]. - The number of Baiguoyuan stores has decreased by nearly 1,000, indicating a significant shift in consumer preference and market dynamics [13]. - The company's previous "three no return" policy has also faced criticism, with franchisees reporting financial losses and dissatisfaction with the company's support [9].