Core Viewpoint - Dingdong Maicai has launched a dynamic evaluation standard project for "吊水鱼" (suspended fish) in collaboration with breeding base Qingyutang and the China Quality Certification Center, aiming to establish a high-quality, traceable seafood supply chain system. The sales of products in the "真安心鱼体系" (True Assurance Fish System) have increased by over 50% month-on-month since its launch [1]. Group 1 - The "真安心鱼体系" aims to ensure seafood safety through a comprehensive management and verification process across the supply chain [2]. - The system includes a "百日0检出" (zero non-compliance in 100 days) standard, requiring all sampled products to maintain zero non-compliance results within a 100-day period [2]. - A full-chain safety net detection system is in place, where any slight anomalies will lead to immediate removal of products from sale and initiation of a re-inspection process [2]. Group 2 - The key technology being promoted is the吊水净化体系 (suspended water purification system), which aims to standardize the breeding process from experience-based to standardized farming [3]. - The collaboration with Qingyutang and the China Quality Certification Center will help build a digital and traceable seafood supply chain [3]. - The initiative is expected to enhance the quality of suspended fish while promoting the standardization of aquaculture techniques [3]. Group 3 - Consumer research indicates a significant anxiety regarding seafood safety, with 62% of consumers concerned about quality stability and freshness, and 61% worried about pesticide and heavy metal residues [4]. - Over 90% of Chinese consumers are willing to pay a premium for certified seafood, with more than 15% willing to pay 10% or more above the regular price [4]. - Currently, only about 500,000 tons of the 60-80 million tons of total aquaculture production in China have received BAP certification, highlighting a gap in the market for certified products [4]. Group 4 - Dingdong Maicai's strategy focuses on developing differentiated, high-quality products to create new competitive barriers in an increasingly homogenized fresh e-commerce market [4]. - The "真安心鱼" category's pricing will follow market rules, with expectations that as recognition and sales grow, costs will become more controllable [4]. - This initiative represents a deeper push in the company's overall product strength strategy, shifting competition from price to value [4].