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月薪2万吃不起?百果园董事长:我们不会去迎合消费者
Sou Hu Cai Jing· 2025-08-10 03:54
Core Viewpoint - The chairman of the company, Yu Huiyong, addressed concerns regarding the high prices of fruits sold by the company, emphasizing the importance of quality over price and the need for consumer education [2][3]. Group 1: Company Response - Yu Huiyong acknowledged the complaints from consumers about the high prices of fruits, stating that while there are voices claiming the products are too expensive, the company has millions of members who recognize the value of its offerings [3]. - He highlighted the significant quality differences in fruits, noting that cheaper fruits often have a surplus supply, while high-quality fruits are in short supply, which contributes to their higher prices [3]. Group 2: Business Philosophy - The company aims to educate consumers rather than simply catering to their desire for lower prices, believing that many consumers lack knowledge about the true value of quality fruits [3]. - Yu Huiyong stated that the company will continue to optimize costs but will not compromise on quality, indicating a commitment to maintaining high standards rather than offering lower-quality products at reduced prices [3]. Group 3: Market Position - The company's latest stock price is reported at 1.75 HKD per share, with a total market capitalization of approximately 2.7 billion HKD [4].
热搜第一!百果园董事长回应水果太贵!
证券时报· 2025-08-10 00:22
近日,百果园董事长余惠勇发视频回应水果贵。 据东方财经报道, 视频中,余惠勇表示:"水果这个产品非常普通,但是真正了解水果的呢,非常少,我们仍然会坚守做高品质的。我要想给顾客留下一个便宜的 印象是很容易的,因为它不同的品质差别太大了,哪怕外观同样的水果,有的时候差到四五倍。而且便宜的水果呢供大于求,但真正的好水果是供不应求的,也是 它贵的一个原因。我们一方面,可以听到百果园太贵了的声音,但另一方面,我们百果园有几千万的会员,如果没有一批真正认识到百果园价值的顾客,那百果园 也就不复存在。" 余惠勇还提到:"我认为商业就两种,第一个利用消费者的无知,第二个教育消费者成熟,像百果园这么多年来都走在一个教育消费者成熟的路上。我们不会去迎合 消费者,他并不清楚的所谓的便宜之类的,我们想告知消费者,最后是消费者自己的选择。但是如果消费者不知情的时候,实际上他是无从选择的,他只能选择便 宜,只能看价格。一方面我们认为还有空间在成本上继续去优化,能否再低一点的价格供应给我们顾客,但是我绝不在品质上做让步,除非我直接换品相,把品质 做差一点、价格便宜点,但这不是我们要走的路。" 8月9日23:40,#百果园称不会迎合消费者# ...