Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, emphasized the company's commitment to high-quality fruits and stated that it will not compromise on quality to cater to consumer price sensitivity [2][4][5]. Company Performance - Baiguoyuan reported a revenue of 10.273 billion yuan for 2024, a year-on-year decline of 9.8% [6]. - The company's gross profit was 764 million yuan, down 41.9% year-on-year [6]. - The company faced a pre-tax loss of 391 million yuan, compared to a profit of 381 million yuan in the same period last year [6]. Market Challenges - The company cited intensified competition in the fruit retail industry and changing consumer demand as significant challenges [6]. - Baiguoyuan's retail store count decreased by 966 stores year-on-year, totaling 5,127 stores by the end of 2024 [6]. Stock Performance - As of August 8, Baiguoyuan's stock closed at 1.75 HKD per share, reflecting a 6.06% increase, with a total market capitalization of 2.694 billion HKD [6]. - The stock price experienced a notable rise of 13.73% on July 7, coinciding with the airing of a popular drama that featured fresh lychees [6].

Core Viewpoint - The chairman of the company, Yu Huiyong, emphasized that the company will not compromise on quality to cater to consumer demands, despite facing criticism for high fruit prices [1][3]. Company Performance - In 2024, the company reported a revenue of 10.273 billion yuan, a year-on-year decrease of 9.8% [5]. - The gross profit was 764 million yuan, down 41.9% year-on-year [5]. - The company faced a pre-tax loss of 391 million yuan, compared to a profit of 381 million yuan in the same period last year [5]. - The number of retail stores decreased by 966, totaling 5,127 stores by the end of 2024 [5]. Market Positioning - The company aims to educate consumers about the quality differences in fruits rather than exploiting their lack of knowledge for short-term gains [3]. - Yu Huiyong stated that the price difference for fruits of varying quality can be as much as four to five times, indicating a focus on high-quality products [3]. Stock Performance - As of August 8, the company's stock closed at 1.75 HKD per share, reflecting a 6.06% increase, with a total market capitalization of 2.694 billion HKD [5]. - The stock price had previously surged by 13.73% on July 7, coinciding with the airing of a popular drama that increased interest in the company's lychee products [5].

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low prices and the need for consumer education [1][4]. Group 1: Company Performance - Baiguoyuan's revenue growth has significantly declined, with a reported revenue increase of only 0.69% and a net profit growth of 11.88% in early 2023 [4]. - For the first half of 2024, Baiguoyuan experienced negative growth in both revenue and net profit, with revenue down by 11% and net profit down by 66.06% [4]. - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking the first net loss in five years [4][6]. Group 2: Market Presence - Baiguoyuan's retail store count has decreased by 966 stores year-on-year, leaving a total of 5,127 stores, with franchise stores dropping from 6,081 to 5,116 [6]. - The company had previously aimed for revenue to exceed 100 billion yuan and to have over 10,000 physical stores within ten years, but these goals appear increasingly unattainable [6]. Group 3: Consumer Perception - There has been significant consumer backlash on social media regarding Baiguoyuan's pricing, with comments highlighting affordability issues and perceived declining quality [4]. - Despite the negative feedback, Baiguoyuan has a substantial membership base of several million customers who recognize the company's value [1]. Group 4: Stock Performance - Following a surge in stock price by over 20% during a promotional period for lychees, Baiguoyuan's stock has since fluctuated, currently trading at 1.75 HKD per share, with a total market capitalization of 2.694 billion HKD [6].

近日，百果园董事长余惠勇发视频回应水果贵。 据东方财经报道， 视频中，余惠勇表示："水果这个产品非常普通，但是真正了解水果的呢，非常少，我们仍然会坚守做高品质的。我要想给顾客留下一个便宜的 印象是很容易的，因为它不同的品质差别太大了，哪怕外观同样的水果，有的时候差到四五倍。而且便宜的水果呢供大于求，但真正的好水果是供不应求的，也是 它贵的一个原因。我们一方面，可以听到百果园太贵了的声音，但另一方面，我们百果园有几千万的会员，如果没有一批真正认识到百果园价值的顾客，那百果园 也就不复存在。" 余惠勇还提到："我认为商业就两种，第一个利用消费者的无知，第二个教育消费者成熟，像百果园这么多年来都走在一个教育消费者成熟的路上。我们不会去迎合 消费者，他并不清楚的所谓的便宜之类的，我们想告知消费者，最后是消费者自己的选择。但是如果消费者不知情的时候，实际上他是无从选择的，他只能选择便 宜，只能看价格。一方面我们认为还有空间在成本上继续去优化，能否再低一点的价格供应给我们顾客，但是我绝不在品质上做让步，除非我直接换品相，把品质 做差一点、价格便宜点，但这不是我们要走的路。" 8月9日23:40，#百果园称不会迎合消费者# ...