以下文章来源于红餐网 ，作者红餐编辑部 红餐网 . 做餐饮，上红餐 ！一个有温度的餐饮产业服务平台。 年轻人排队吃， 比格比萨成 平价 自助 顶流 有人说， 比格 是披萨界的 "顶流"， 面对 必胜客、达美乐 等 国际巨头 也毫不逊色 。 还 有 一群消费者 自 称 "比门信徒" ， 把比格当作 "食堂"高频消费 。 事实上， 比格自创立之初就 主打的 "高性价比"战略 ， 正 是征服这批 "比门信徒"的主要原因 。 2002年 7月 ， 比格在北京西直门外大街 动物园东侧 开出首店 。 那些年 ， 大 多数消费者看重 的是 价格和实用性，物美价廉是核心消费理念 。 即便在北京 这类经济发展较为领先的城市 ，西 式快餐仍属于 "轻奢消费"，一顿披萨人均消费普遍超过百元，对普通上班族和学生群体而言， 更 多 是节日或聚会时的 "尝鲜之选" 。 在这样的市场环境下， 比格 推出了仅需 39元的自助披萨模式——不限量 的 披萨、意面、小吃与 饮品 , 价格不到必胜客等国际品牌的三分之一，却提供了更丰富的用餐体验。 东 北餐饮老板，靠平价自助披萨，开出近400家门店。 本文由红餐网(ID：hongcan18)原创首发 ...

Core Insights - The report highlights a shift in the Chinese hotel industry from "price wars" to "value wars," emphasizing high cost-performance as a decisive investment strategy [1][3] - The report indicates that consumer behavior is becoming more rational and cautious, driven by economic slowdown and demographic changes, leading to a focus on high cost-performance in hotel services [4][11] Industry Trends - The report notes that in 2024, China's per capita disposable income growth is expected to drop to 5.1% from 10.3% in 2023, reflecting a trend towards more pragmatic consumer spending [3][4] - The consumer confidence index in December 2024 is projected to be 86.4, a decrease of 1.37 percentage points year-on-year, indicating a cautious consumer sentiment [3][4] Investment Dynamics - The average occupancy rate, room prices, and RevPAR (Revenue per Available Room) in the hotel sector are expected to decline in 2024, prompting investors to prioritize return on investment and cost sensitivity [4][5] - The report outlines a strategic model for high cost-performance hotels, focusing on cost control, quality assurance, and experience enhancement as key components [5][11] Company Strategies - Dongcheng Group has developed a comprehensive high cost-performance solution that includes optimizing product design, reducing costs through modular construction, enhancing revenue through membership operations, and ensuring consistent service quality [7][9] - The group aims to provide better value for consumers while achieving high returns for investors, thereby shortening the ramp-up period for new hotels and lowering supply chain costs [7][9] Performance Metrics - The report introduces the China Hotel Cost-Performance Index (CHCPI), a quantifiable metric for evaluating hotel value based on location, service quality, hardware facilities, and customer experience [12][13] - Dongcheng Group's brands have excelled in the CHCPI rankings, showcasing their competitive advantages in various market segments [12][13] Competitive Landscape - In the economy hotel segment, City Convenience ranked first with a cost-performance index of 1.09, attributed to its balance of hardware facilities and cost control [13] - In the mid-range segment, Berman Hotel topped the list with a score of 1.42, demonstrating superior performance across hardware, service quality, and customer experience indices [13][14] - The report emphasizes that high cost-performance will continue to be a core trend in the budget hotel market, with a focus on optimizing product services and reducing construction costs [11][15]