Core Viewpoint - The automotive film market in China is experiencing significant growth driven by the booming automotive market, with increasing demand in both new and aftermarket segments. By 2024, the demand for automotive films is projected to reach 25,061.27 million square meters, with a market size of 49.992 billion yuan [1][9]. Market Overview - Automotive films are specialized materials applied to vehicle windows and surfaces, serving functions such as heat insulation, sun protection, explosion resistance, and privacy protection. They can also reduce UV damage to interior items and occupants, lower cabin temperatures, and decrease fuel consumption by reducing air conditioning use. The films are categorized into three main types: protective films, color-changing films, and heat-insulating films [2][4]. Market Policies - The Chinese government has implemented various policies to support the development of the automotive film industry, including guidelines for digital transformation, green manufacturing, and standardization. These policies aim to enhance compliance, upgrade production standards, and promote high-quality development in the industry [4][5]. Supply Chain Structure - The automotive film industry supply chain consists of upstream suppliers of raw materials (such as PET films and adhesives), midstream manufacturers involved in R&D and production, and downstream markets that include both OEM and aftermarket segments. The OEM market is focusing on new energy vehicles, while the aftermarket is driven by demand for film replacement and customization [6][7]. Competitive Landscape - The automotive film market in China features numerous participants, including international brands like 3M and domestic companies such as Wan Shun New Materials and Naer Co., Ltd. International brands dominate the high-end market, while domestic companies are rapidly improving their product offerings and gaining market share in the mid-range segment [10][11]. Company Analysis - Wan Shun New Materials focuses on new materials and reported a revenue of 2.692 billion yuan in the first half of 2025, with functional film business contributing 0.12 million yuan [11]. Naer Co., Ltd. specializes in precision coating and reported a revenue of 972 million yuan in the first half of 2025, with automotive functional films accounting for 29.55% of total revenue [11][12]. Development Trends - The automotive film industry is transitioning towards high-tech integration, with advancements in materials and processes driving the evolution of products. Innovations such as nano-ceramics and smart films are enhancing functionality, while a shift towards a service-oriented model is emerging, focusing on customer experience throughout the product lifecycle [12].