Core Viewpoint - The introduction of a 999 yuan king crab in a university canteen reflects the diversification of consumption choices in higher education institutions, sparking discussions on the balance between market behavior and public service [2][4][5]. Group 1: Market Trends in University Canteens - The presence of high-end food options like king crab in university canteens indicates a shift towards more diverse consumer choices, with brands like Starbucks and Haidilao already establishing a presence in campuses [3][4]. - As of March 2024, the total enrollment in higher education in China is approximately 47.63 million, highlighting the significant market potential for businesses targeting university students [4]. - The stable student population and high repurchase rates make university campuses attractive for brands, as they can enhance brand memory and long-term purchasing power among young consumers [4]. Group 2: Student Perspectives and Reactions - Many students have opted to share the cost of the 999 yuan king crab, indicating a collaborative approach to high-priced items rather than a culture of consumption competition [5]. - The introduction of luxury items in canteens raises concerns about the potential for consumer stratification among students, who often rely on parental support for their expenses [5][8]. - The university's response to the controversy includes plans to diversify food offerings and improve quality, ensuring that affordable options remain available for all students [8][9]. Group 3: Balancing Market and Educational Values - The core mission of university canteens should focus on serving the daily needs of students rather than solely introducing high-end ingredients [9]. - While occasional luxury items can be part of the menu, the emphasis should remain on providing nutritious and affordable meals for the majority of students [9]. - The university's ability to maintain a balance between innovative offerings and its educational mission is crucial for fostering a respectful and dignified learning environment [8][9].