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高端住宅热销带动楼市企稳
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深圳湾澐玺日销130亿元,广深高端住宅热销推动市场企稳
Core Insights - High-end residential properties are showing independent market performance amidst a generally sluggish real estate market in Guangzhou and Shenzhen [4][9] - Recent launches, such as Shenzhen Bay Yunxi and Poly Yuexi Bay, have achieved record sales, indicating strong demand for premium properties [4][6] Group 1: Market Performance - Shenzhen Bay Yunxi achieved a sales record of approximately 13 billion yuan on its opening day, setting a new benchmark for new home sales in 2023 [1] - Poly Yuexi Bay in Guangzhou recorded over 10 billion yuan in sales on its opening day, marking it as the first "billion opening" project of the year [4][6] - The sales performance of these high-end projects exceeded market expectations, suggesting a potential shift in buyer sentiment [4][9] Group 2: Buyer Demographics - The high-end residential market is attracting high-net-worth individuals, including clients from emerging industries such as technology and renewable energy [7][9] - The demand for high-end properties is driven by the scarcity of prime locations and the desire for improved living environments [5][9] Group 3: Market Trends - Despite the strong performance of high-end properties, the overall real estate market in Guangzhou and Shenzhen remains cautious, with a trend of "price for volume" observed in some segments [8] - Recent data indicates a slight recovery in transaction volumes, with new home sales in Shenzhen increasing by 8.1% month-on-month in November [7][8] - The high-end market's resilience may help stabilize the broader real estate market by encouraging land acquisition and boosting buyer confidence [9]