"全国单盘开盘销售纪录"花落深圳。 作为中国总部企业最为密集的聚集地之一，后海总部基地从不缺购买力，这里汇集着小米集团、字节跳 动、腾讯、阿里巴巴、百度等科技巨头，以及华润集团、联想集团、中海油等世界500强企业，拥有大 量高端人才聚集在此。 11月最后一天，深圳湾沄玺推出348套209-1150平方米大平层，备案均价16.88万/平方米，套均总价超 5000万元。新京报贝壳财经记者获悉，该项目开盘当日销售额为130亿元，去化约七成，刷新了2025年 全国单盘开盘销售纪录。 深圳湾沄玺为何能创下开盘销售新纪录？"豪宅热"背后有何原因？ "地王"成"销冠" 深圳湾沄玺这个项目本身就诞生在"地王"之上。 2024年12月2日，经过295轮激烈竞价，华润与中海组成的联合体以185.12亿元将其收入囊中，溢价率达 46.31%，楼面价约每平方米7.04万元，一度刷新深圳总价"地王"纪录。 这宗地块之所以能够问鼎"地王"，首先因为其稀缺的地理位置，它位于深圳南山区后海滨路和登良路的 交会处、深圳地铁2号线登良站旁，属于深圳湾后海总部基地。值得一提的是，这块地是深圳后海总部 基地近12年来唯一出让的纯住宅用地，被业内称为 ...

Core Insights - High-end residential properties are showing independent market performance amidst a generally sluggish real estate market in Guangzhou and Shenzhen [4][9] - Recent launches, such as Shenzhen Bay Yunxi and Poly Yuexi Bay, have achieved record sales, indicating strong demand for premium properties [4][6] Group 1: Market Performance - Shenzhen Bay Yunxi achieved a sales record of approximately 13 billion yuan on its opening day, setting a new benchmark for new home sales in 2023 [1] - Poly Yuexi Bay in Guangzhou recorded over 10 billion yuan in sales on its opening day, marking it as the first "billion opening" project of the year [4][6] - The sales performance of these high-end projects exceeded market expectations, suggesting a potential shift in buyer sentiment [4][9] Group 2: Buyer Demographics - The high-end residential market is attracting high-net-worth individuals, including clients from emerging industries such as technology and renewable energy [7][9] - The demand for high-end properties is driven by the scarcity of prime locations and the desire for improved living environments [5][9] Group 3: Market Trends - Despite the strong performance of high-end properties, the overall real estate market in Guangzhou and Shenzhen remains cautious, with a trend of "price for volume" observed in some segments [8] - Recent data indicates a slight recovery in transaction volumes, with new home sales in Shenzhen increasing by 8.1% month-on-month in November [7][8] - The high-end market's resilience may help stabilize the broader real estate market by encouraging land acquisition and boosting buyer confidence [9]

Core Insights - Shenzhen Bay Yunxi, developed by China Resources Land and China Overseas Property, officially opened on November 30, achieving a single-day sales record of approximately 13 billion yuan, setting a new benchmark for new home sales in China this year [1] Group 1: Sales Performance - The initial offering included 348 units with sizes ranging from approximately 209 to 1,149 square meters, with high demand leading to the rapid sale of larger units [1] - Units of 500 square meters, 700 square meters, and 1,149 square meters sold out quickly, with prices ranging from 250,000 to 280,000 yuan per square meter, totaling between 13 million and 33 million yuan [1] - The overall absorption rate for the remaining inventory is close to 70%, indicating strong market demand [1] Group 2: Market Trends - There is an accelerating trend of high-end residential properties entering the Shenzhen market, with upcoming projects including CITIC Xinyue Bay, Houhai China Merchants Xi, and GCC Lian Tai Super Total Bay [1]

Core Insights - The opening of Shenzhen Bay Yunxi on November 30 set a new record for new home sales in China, achieving approximately 13 billion yuan in sales on the first day, surpassing previous records for the year [1][9] - The project, developed by China Resources Land and China Overseas Land, features 348 units with sizes ranging from 209 to 1149 square meters, with a significant portion of larger units selling out quickly [1][3] Sales Performance - The project achieved a near 70% sales rate on the opening day, with larger units (500 sqm, 700 sqm, and 1149 sqm) selling out first at prices ranging from 25,000 to 28,000 yuan per square meter, totaling between 13 million to 33 million yuan [1][5] - The average selling price for the 348 units was approximately 16.88 million yuan per square meter, with some units priced as high as 35 million yuan [4][5] Market Context - The high-end residential market is experiencing a surge, with the sale of luxury properties being viewed as a stable investment amid broader market adjustments [7][8] - In 2025, the total sales of residential properties priced over 10 million yuan in major cities increased by 15.6% compared to the previous year, indicating a strong demand for high-end real estate [9][10] Future Outlook - The trend of high-end residential properties gaining traction is expected to continue, driven by limited supply and favorable urban resources [11] - Upcoming projects in Shenzhen, such as CITIC Xinyue Bay and other luxury developments, are anticipated to further stimulate the market [7][11]

Core Insights - The opening of Shenzhen Bay Yunxi on November 30 set a new record for new home sales in China, achieving approximately 13 billion yuan in sales on the first day, surpassing previous records for 2025 [1][7] - The project, developed by China Resources Land and China Overseas Property, is located in a prime area and features large floor plans, which contributed to its high demand and rapid sales [2][5] Sales Performance - The project launched 348 units with sizes ranging from 209 to 1149 square meters, achieving a near 70% sales rate on the opening day [1][5] - The average selling price for the units was approximately 16.88 million yuan per square meter, with some units priced as high as 35 million yuan per square meter [3][4] Market Trends - High-end residential properties are experiencing a surge in demand, contrasting with the sluggish performance of the general housing market, which saw a 6.8% decline in sales area and a 9.6% drop in sales revenue year-on-year [10][11] - In the first three quarters of 2025, transactions for luxury homes priced over 10 million yuan increased by 15.6% compared to the same period in 2024, indicating a robust market for high-end properties [8][10] Future Outlook - The trend of high-end residential sales is expected to continue, supported by government policies that favor the development of luxury housing and the limited supply of such properties in core urban areas [5][11] - Upcoming projects in Shenzhen, such as CITIC Xinyue Bay and other luxury developments, are anticipated to further stimulate the high-end market [5][11]

Core Insights - The opening of Shenzhen Bay Yunxi on November 30 set a new record for new home sales in China, with a single-day sales figure of approximately 13 billion yuan [2][9] - The project, developed by China Resources Land and China Overseas Property, features 348 units with sizes ranging from 209 to 1149 square meters, and achieved a near 70% sales rate on the first day [2][3] Group 1: Sales Performance - The project sold out large units of 500, 700, and 1149 square meters on the first day, with prices ranging from 25,000 to 28,000 yuan per square meter, totaling between 13 million and 33 million yuan [2][5] - The average registration price for the 348 units was approximately 16,880 yuan per square meter, with some units priced as high as 35,000 yuan per square meter [4][5] Group 2: Market Context - The high-end residential market is experiencing a surge, contrasting with the ongoing adjustment in the first-time buyer segment, as evidenced by a 15.6% increase in transactions for properties priced over 10 million yuan in key cities [10][12] - The demand for high-end properties is driven by their perceived value as "hard currency" in the market, particularly in core urban areas with unique resources [7][8] Group 3: Future Outlook - The trend of high-end residential sales is expected to continue, with several upcoming projects in Shenzhen, indicating a robust market despite broader economic adjustments [7][12] - The government's easing of housing policies and the introduction of new residential land are likely to support the development of high-end properties, enhancing their appeal [7][12]

Core Insights - The high-end residential market in Shenzhen is experiencing a surge in new project launches, with several key developments set to enter the market in the fourth quarter [1][4] - The upcoming projects include Shenzhen Bay Yunxi, CITIC Xinyue Bay, and Houhai Xijia Garden, which are expected to attract significant buyer interest due to their prime locations and luxury offerings [1][3] Project Details - Shenzhen Bay Yunxi has officially obtained its pre-sale permit, with total prices starting at 30 million yuan and the largest units priced up to 377 million yuan [1] - CITIC Xinyue Bay, located at the southeastern corner of Shenzhen Bay, is anticipated to have prices exceeding 160,000 yuan per square meter, with the smallest unit around 210 square meters and a starting price of 30 million yuan [3] - Houhai Xijia Garden, a redevelopment project, will offer 42 units of large four-bedroom apartments ranging from 197 to 235 square meters, with plans to launch in December [3] Market Trends - The fourth quarter is expected to see a peak in high-end residential supply, with over 1,500 units across at least six projects in core areas like Nanshan, Futian, and Baoan [4] - The concentration of luxury properties in the Shenzhen Bay and Houhai areas is likely to boost overall market transactions and prices, as these high-end products are primarily large units with limited availability [4] - Recent data indicates a decline in overall residential transactions in Shenzhen, with a 10.3% month-over-month drop and a 40.7% year-over-year decrease in October [4]

Core Viewpoint - The luxury real estate market in Shenzhen is experiencing significant growth, with a surge in high-end properties emerging in prime locations, indicating a shift in the market dynamics [1][2][15]. Group 1: Market Dynamics - Shenzhen's luxury properties are now concentrated in key areas such as Deep Super Total, Houhai, Shenzhen Bay, and Baozhong, which were previously limited in available land [2][3]. - The emergence of large luxury apartments is notable, with many projects offering super-sized units, reflecting a new trend in the market [5][11]. Group 2: Property Details - Projects like "CITIC Xinyue Bay" are expected to have around 2,000 units, with initial offerings of 400-450 units ranging from 210 to 510 square meters [6][11]. - "Houhai Xijia Garden" features large units between 188 and 246 square meters, while "GCC Lian Tai Super Total Bay" starts at 303 square meters and goes up to 1,030 square meters [8][9]. - "Shenzhen Bay Yunxi" has a total of 602 units with sizes ranging from 209 to 1,180 square meters [9]. Group 3: Future Developments - New residential land is being released, such as the T207-0068 plot near Deep Super Total, which is expected to yield large luxury apartments [12][14]. - The market anticipates more luxury developments as land leases expire and new opportunities arise in core areas [14]. Group 4: Market Support - The high-end market is becoming the main battleground in Shenzhen's real estate sector, supported by a changing market environment and the ongoing demand for quality properties [17]. - Recent data shows that transactions over 10 million yuan accounted for 19% of the second-hand market in October, up from 15.3% the previous month, indicating a growing appetite for luxury real estate [17]. Group 5: Market Validation - High-profile sales, such as a villa in Huashan City selling for approximately 365 million yuan, demonstrate the market's validation of luxury properties [19]. - Projects like "Zhonghai Jiu Xu" and "Center Tian Yuan" have shown strong sales performance despite initial skepticism, with limited inventory remaining [19][20].