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报喜鸟耗资近4亿收购美国户外品牌,雅戈尔买下法国高端童装
Nan Fang Du Shi Bao· 2025-03-25 13:15
Group 1: Acquisition of Woolrich by Baoxiniang - Baoxiniang has completed the strategic acquisition of the global intellectual property rights of the high-end outdoor brand Woolrich, excluding Europe, for a total price of €50.83 million (approximately ¥384 million), which accounts for 8.84% of the company's latest audited net assets [3][4] - The acquisition grants Baoxiniang full access to Woolrich's core intellectual property rights in 26 countries and regions, including China, the US, Canada, and Australia, while Woolrich retains rights in Europe [4] - Woolrich, founded in 1830, is one of the oldest outdoor brands in the US, known for its classic products like buffalo check shirts and Arctic parkas, with 75% to 80% of its revenue coming from Europe [4] Group 2: Performance of Baoxiniang and Hazzys - Baoxiniang currently owns three brands with over ¥1 billion in revenue, including Baoxiniang, Hazzys, and Baoniao, with Hazzys showing significant growth, contributing nearly equal revenue to Baoxiniang's main brand [7] - In 2023, Baoxiniang's revenue increased by 21.8% to ¥5.254 billion, with net profit rising by 52.1% to ¥698 million, both reaching historical highs [7] - Hazzys, acquired in 2007, saw a revenue increase of 24.1% to ¥1.76 billion, surpassing Baoxiniang's main brand and driving the group's total revenue above ¥5 billion [7] Group 3: Acquisition of Bonpoint by Youngor - Youngor has acquired 100% of the French high-end children's fashion brand Bonpoint from private investment company EPI, which has seen its store count double since being acquired in 2007 [9][10] - Bonpoint generates 48% of its revenue from Asia and 42% from Europe, indicating significant growth potential in North America and other emerging markets [10] - Youngor's revenue increased by 12.7% to ¥8.4 billion in the first three quarters of the previous year, while net profit decreased by 6.7% to ¥2.51 billion [10]