证券研究报告 | 公司点评 gszqdatemark 2026 02 28 年 月 日 比音勒芬（002832.SZ） 总经理拟增持股份，彰显长期发展信心 总经理拟增持公司股份，增持金额计划 1~2 亿元。2026/2/27 公司发布《关于控 股股东的一致行动人增持公司股份计划的公告》，公司总经理谢邕先生（董事长谢 秉政先生之子，此前未持有公司股份）计划公告后 6 个月内以集中竞价方式增持 公司股份，拟增持金额 1~2 亿元，增持股份数量不超过公司总股本的 2.0%，彰显 公司实际控制人及一致行动人对业务前景发展的信心及对公司长期价值的肯定。 完善高端品牌矩阵建设，加大户外布局。公司坚持投入品牌建设、完善品牌矩阵， 目前旗下品牌包括：比音勒芬、比音勒芬高尔夫、威尼斯狂欢节、CERRUTI 1881、 KENT&CURWEN、SnowPeak（（权））、Oofos（（权））。我们期待公司持续抢占消费 者心智，通过卓越品牌力带动业务高质量增长。1）主品牌势能持续向上，落实高 端化、专业化：通过生活 PREMIUM、户外 MOTION 和时尚 TRENDY 三大系列满 足商务精英群体全场景着装需求，高尔夫线聚焦高端 ...

Core Insights - The company reported a revenue of 2.5 billion yuan for 1H25, representing a year-on-year increase of 9.0%, with a net profit attributable to shareholders of 123 million yuan, up 16.5% [1] - In Q2 2025, the revenue reached 1.414 billion yuan, reflecting a growth of 12.2%, and the net profit attributable to shareholders was 81 million yuan, an increase of 23.8% [1] Revenue Breakdown - The revenue from facial masks in 1H25 was 423 million yuan, growing by 18.0%, with a gross margin of 73.0%, up 5.1 percentage points [1] - The revenue from lotions and creams was 1.997 billion yuan, an increase of 11.7%, with a gross margin of 62.0%, up 3.5 percentage points [1] - Revenue from the Taobao channel was 595 million yuan, up 3.6%, while revenue from Douyin reached 998 million yuan, growing by 16.1% [1] Profitability and Costs - The overall gross margin for 1H25 was 64.6%, an increase of 3.1 percentage points, and the net profit margin was 4.9%, up 0.3 percentage points [1] - The expense ratios for sales, management, and R&D were 48.9%, 5.2%, and 1.8%, respectively, with year-on-year increases of 2.1 percentage points, 0.5 percentage points, and 0.4 percentage points [1] Product and Channel Development - The company has successfully completed the high-end and global transformation of its proprietary brand system, with significant growth in key products such as the EDB super mask and collagen essence water [1] - EDB's online sales through self-broadcasting and flat sales are increasing, while offline, the company has opened 8 direct stores in high-end malls in Shanghai [2] - The company has established a CP system covering skincare, makeup, personal care, perfume, and health food, with notable sales achievements in various product lines [2] Future Outlook - The company is expected to stabilize its operations in 2025 and continue building its high-end brand matrix, with projected net profits of 252 million yuan, 319 million yuan, and 386 million yuan for 2025-2027 [2]