2025年5月，美斯蒂克获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Reearch（艾媒咨 询）授予的"高端口服肤色管理全网销售额TOP1"市场地位确认。 在颜值经济与健康意识觉醒的双重驱动下，医美护肤行业呈现出快速发展的态势，市场规模持续扩大。 iiMedia Research（艾媒咨询）数据显示，中国护肤品行业整体呈增长态势，2024年市场规模为3014.0亿 元，同比增长7.5%。艾媒咨询分析师认为，这一增长背后，是近十年间品牌持续投入市场教育的成 果，消费者肌肤护理意识显著提升，护肤理念从基础清洁保湿，向精准化、功效化方向迭代升级。 当下，医美护肤行业在消费者需求精细化、多元化趋势下加速变革。iiMedia Research（艾媒咨询）数 据显示，抗皱抗衰老（55.1%）、美白祛斑（51.0%）、保湿锁水（47.6%）成为消费者核心诉求，驱动 行业向精准化、专业化升级。拥有40年历史的西班牙专业院线品牌美斯蒂克，以科研创新为核心引擎， 在全球高端护肤市场占据重要地位。 随着科学护肤理念的普及，"成分党"群体不断壮大，他们对产品成分、功效和安全性的关注度空前提 高，追求更加精准、高效、 ...

行业研究|可选消费 证券研究报告 可选消费行业周报、月报 2025 年 06 月 03 日 [Table_Title] 珀莱雅进军械字号，林清轩冲击港股 IPO ——美护商社行业周报 [Table_Summary] 报告要点： 市场表现 本周行业重点事件及资讯 （1）美护：天猫 618 抢先购全周期美妆品类珀莱雅、兰蔻、欧莱雅 排名前三。上海林清轩生物科技股份有限公司在港交所递交招股书。 珀莱雅发布新品械字号首新品医用胶原蛋白敷贴。聚源生物完成超亿 元融资。水羊股份代理合作产品美斯蒂克亮白饮热销。美丽田园增持 奈瑞儿至 90%股权。 （2）出行链：端午节假期期间（2025 年 5 月 31 日至 6 月 2 日）， 预计全社会跨区域人员流动量累计 6.57 亿人次，日均 2.19 亿人次， 同比增长 3.0%。由于今年端午节与"六一"儿童节叠加，亲子消费 和复合型旅游需求集中释放，家庭出游、主题乐园等产品更受青睐。 2025 年第 20 周（5 月 19 日-5 月 25 日）全国民航执行客运航班量 10.4 万架次。日均航班量 14947 架次、环比上周上升 0.4%、同比 2024 年上升 4.1%、同比 ...

Summary of Water Sheep Co. Conference Call Company Overview - **Company**: Water Sheep Co. (水羊股份) - **Core Brand**: Yi Fan (一帆单品) - **Industry**: Beauty and Personal Care Key Points Performance and Growth Expectations - Yi Fan single product did not meet expectations in 2024, but Q1 2025 shows recovery with expected growth of over 10% year-on-year, aiming for an annual growth rate exceeding 20% [2][5] - Profit margins are expected to improve year-on-year due to optimized marketing strategies, shifting from celebrity endorsements to other advertising methods [2][4] Product Diversification - The company is expanding its product categories, moving from reliance on CP series (60%-70% of sales) to include new categories like sunscreen and creams, which are performing well [2][6] - This diversification is seen as a way to mitigate risks and enhance overall profitability [2] Offline Channel Development - Water Sheep Co. is investing heavily in offline channels, which currently account for about 10% of sales, with plans for continued expansion [2][7] - New stores, such as the Zhang Yuan image store and locations in SKP and Wulin Yintai, have been profitable, with expectations for offline channel growth exceeding 20% for the year [2][7] Brand Strategy and Performance - The Yuni Fang brand experienced a decline in 2024 but is being repositioned for 2025, targeting lower-tier markets with promising early results indicating a significant reduction in losses, potentially achieving breakeven [2][8] - The PA brand has completed global ownership acquisition and is positioned in the light luxury segment, with good brand assets and potential for revenue growth in 2025 [2][9] - RV brand has already generated profits, and the company plans to refine its positioning and develop products suited for Chinese consumers [2][9] Agency Business Insights - The agency business generated approximately 2.6 billion yuan in revenue in 2024, impacted by the spin-off of Johnson & Johnson's health division, leading to a decline in related agency business [2][10] - Despite a decrease in agency revenue, the introduction of new brands has stabilized overall income, with a net profit margin of about 3% [2][10] Overall Financial Outlook - The company anticipates a significant rebound in profits for 2025, with expectations of reaching over 200 million yuan in profit, supported by the recovery of various brands [2][3][11] - Water Sheep Co. is currently valued relatively low in the beauty industry, presenting a high safety margin and potential for investors [2][14] Emerging Brands and Market Trends - The Misty Bright Drink brand has shown excellent sales performance on Douyin, with potential positive contributions to overall profits if sales continue to grow [2][13] - Smaller brands like VAA and HBS are also showing promising trends, contributing to the overall improvement in company performance as they mature [2][9] Conclusion Water Sheep Co. is strategically repositioning its brands and diversifying its product offerings while expanding its offline presence. The company is expected to recover from previous losses and achieve significant profit growth in 2025, making it an attractive investment opportunity in the beauty and personal care sector.