高端市场竞争

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小米17系列首发登陆唯品会:可享12期分期免息政策,小米高端化的蜕变之作
Jing Ji Guan Cha Wang· 2025-09-26 07:44
9月25日晚,小米新机小米17、小米17 Pro、小米17 Pro Max在特卖电商平台唯品会首发预售,现货将于 9月27日上线。 据当晚发布会消息,小米17 4499元起售,小米 17 Pro 4999元起,小米17 Pro Max 5999元起售。唯品会 相关负责人介绍,小米17系列可在平台享12期分期免息政策。 小米17系列被称为是"小米手机数字系列史上最重大的一次跃迁"。也被雷军认为是"小米高端化5年的蜕 变之作"。业内人士普遍认为,小米17是小米与苹果对标,在高端市场上正面决战的一款代表作。 此外,小米17 Pro和小米17 Pro Max的一大创新是配备了妙享背屏。背部这块副屏采用嵌入工艺,与机 身一体感更强,并且能够自定义显示内容,当用户使用后置摄像头自拍时,副屏可以预览自拍画面。让 副屏真正成为手机的第二块屏幕。 核心配置上,小米17系列全系首发搭载第五代骁龙8至尊版处理器。小米17 Pro Max 采用了徕卡三摄, 5000 万像素超大底主摄,搭配 17mm 超广角,还有支持 5 倍光学变焦的 115mm 潜望长焦。续航方面, 小米17 Pro约6300mAh、小米17 Pro Max约75 ...
华为一大批手机突然降价
Xin Lang Cai Jing· 2025-09-21 01:25
Group 1 - Huawei has initiated significant price reductions on several smartphone models, with the Mate X6 dropping by up to 2000 yuan, the Pura 80 series by 1500 yuan, and the Mate 70 series by 1000 yuan, all offering 12-month interest-free payments [2][4][12] - The price cuts are seen as a strategic response to the recent launch of the iPhone 17 series, which has also seen price adjustments, including a 1000 yuan reduction for the base model with increased storage [8][11] - The Mate 70 series, following the success of the Mate 60, has now reached a minimum price of 5799 yuan, indicating a potential shift in market strategy ahead of the anticipated Mate 80 series launch [11][12] Group 2 - Huawei's pricing strategy is influenced by the competitive landscape, particularly the performance of Apple and Xiaomi in the high-end market, where Apple has seen a decline in market share [17][20] - In the first quarter of 2025, Apple’s domestic shipment volume fell to 9.8 million units, a 10% decrease year-on-year, while competitors like Xiaomi and Huawei experienced growth [17][18] - The global high-end smartphone market is witnessing a shift, with Huawei's market share increasing by over 24%, while Apple's share has decreased from 65% to 62% [19][20] Group 3 - The upcoming Mate 80 series is expected to feature significant upgrades in areas such as cooling, imaging, operating system, and performance, which may further enhance Huawei's competitive position [12][26] - The overall smartphone market is evolving, with manufacturers increasingly focusing on balancing price and performance to attract consumers, as evidenced by Apple's recent strategy [13][14] - Xiaomi is also positioning itself aggressively against Apple, with the new Xiaomi 17 series set to directly compete with the iPhone 17, indicating a heightened competitive environment in the smartphone sector [23][26]