Core Viewpoint - The prices of high-end fruits such as lychee, durian, and cherries have plummeted, with some experiencing price drops exceeding 70% over the past year, and further declines are expected in the future [1]. Price Decline of Specific Fruits - Lychee prices have drastically fallen, with some varieties like "Feizi Xiao" dropping to 2-4 yuan per kilogram from last year's peak of 24 yuan, and even e-commerce platforms offering promotions at 9.9 yuan for three kilograms [2]. - Durian prices have also seen a significant drop, with wholesale prices falling from 35 yuan per jin to 22.4 yuan within a month, a decrease of over one-third [2]. - The price of "Sunshine Rose" grapes has plummeted from 500 yuan per jin a decade ago to just 3 yuan per jin, indicating a dramatic decline in demand [3]. - Cherry prices have decreased from over 100 yuan per jin to around 10-20 yuan, marking the end of their "golden era" in the Chinese market [3]. - Blueberry prices have similarly dropped from over 100 yuan per unit to around 10 yuan per box [4]. Reasons for Price Collapse - The primary reason for the price collapse is a significant increase in production capacity, with lychee production expected to double this year to 3.45 million tons, leading to oversupply [5]. - The planting area for high-end fruits like "Sunshine Rose" grapes has expanded over 50 times in less than a decade, resulting in a surge in production [5]. - Technological advancements in agriculture have enabled local cultivation of blueberries, cherries, and durians, reducing reliance on imports and contributing to increased supply [5][6]. - The logistics sector has improved significantly, with cold chain technology reducing transportation losses from 30% to 10%, and faster shipping methods lowering costs and spoilage [7]. - Consumer behavior has shifted towards more rational spending, with younger generations prioritizing value over brand prestige, leading to increased demand for affordable fruit options [7]. Market Dynamics - E-commerce subsidies and supermarket promotions have accelerated the "de-aristocratization" of high-end fruits, making them more accessible to consumers [8]. - The ongoing trend of domestic production and technological advancements suggests that prices for these fruits may continue to decline in the future [8].