高端消费品鉴定
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唯品会与中检鉴真深化合作 聚焦高端消费品鉴定领域
Zheng Quan Shi Bao Wang· 2025-10-22 13:46
Group 1 - The core viewpoint of the news is that Vipshop is enhancing its quality control system for high-end consumer goods by partnering with China Inspection and Testing Certification Group to implement comprehensive pre-sale authentication [1][2] - Vipshop has established a full inspection mechanism for high-end products, moving from post-sale verification to pre-sale authentication, which is a significant shift in the industry [1][2] - The partnership involves deploying certified appraisers to Vipshop's warehouses in Huzhou and Zhengzhou, ensuring 100% inspection of high-end products [1][2] Group 2 - In 2023, Vipshop has been actively introducing luxury brands, with successful sales of Burberry bags during promotional events, indicating strong consumer interest [2] - During the 618 shopping festival, the search volume for discounted luxury goods surged, with brands like COACH, Burberry, Michael Kors, and Kate Spade gaining significant attention [2] - Vipshop's financial performance for Q2 2025 showed a net revenue of 25.8 billion yuan, a year-on-year decline of 4%, while the gross merchandise volume (GMV) increased by 1.7% to 51.4 billion yuan [3]