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传统代工的终结
Core Insights - The partnership between Jianghuai and NIO, represented by Jianglai Advanced Manufacturing Technology (Anhui) Co., Ltd., is entering the cancellation phase, marking the end of a nine-year collaboration as NIO gains independent production qualifications [2][3] - The traditional OEM model is facing challenges as new energy vehicle manufacturers increasingly establish their own production facilities, leading to a decline in reliance on traditional OEMs [2][3] - The shift from traditional OEM to "advanced OEM" models highlights the ongoing struggle with profit distribution and power dynamics within the automotive industry [5][6] Group 1: Traditional OEM Challenges - Jianghuai's OEM fees for NIO increased from 223 million to 1.127 billion yuan from 2018 to 2022, but this model is now under pressure as NIO transitions to self-production [2][3] - The utilization rate of Dongfeng Nissan's Wuhan Yunfeng factory for Lantu's OEM production dropped to 16.76% in the first five months of 2024, indicating a broader trend of declining OEM demand [2] - The average R&D investment of OEM-focused companies is only 2.1%, significantly lower than the 5.8% of self-transforming companies, leading to a lack of technological advancement [3] Group 2: Advanced OEM Developments - The "advanced OEM" model, where traditional manufacturers collaborate with tech companies, still faces profit-sharing issues, as seen with Seres, which reported a gross margin of only 8.2% despite significant revenue growth [5][6] - Jianghuai's collaboration with Huawei on the ZunJie S800 represents a shift towards co-creation, with joint R&D efforts leading to a higher R&D investment ratio [6][8] - The transition from traditional manufacturing to a full value chain approach is evident, with companies like BYD successfully leveraging their supply chain advantages to expand into technology services [8][9] Group 3: Future Directions - The automotive industry is moving towards a model that integrates manufacturing, technology, and ecosystem services, with companies needing to transform their manufacturing strengths into technological and brand advantages [10] - The end of the Jianghuai-NIO partnership symbolizes a broader industry shift from scale expansion to quality competition, emphasizing the importance of capability accumulation [9][10] - The future landscape will consist of value co-creators rather than pure OEMs, necessitating a focus on technological innovation and brand development to thrive in the new energy vehicle market [10]