以下文章来源于字母榜 ，作者朱晓宇 字母榜 . 让未来不止于大 本文来自微信公众号： 字母榜 ，作者：朱晓宇，题图来自：视觉中国 过去二十年，德系三强"宝马、奔驰、奥迪"凭借品牌口碑和进口身份，走进中国市场，成为消费者心 中豪华和身份的代名词。不过，随着中国本土新能源品牌的快速崛起，BBA在由低到高的三大主力 细分市场中，前两个级别的市场份额正逐步流失。 在入门级豪华轿车市场，代表车型"34C" （宝马3系、奥迪A4L、奔驰C级） 的终端价格已明显下探 至20万元区间。例如，2025款的奔驰C260L运动版指导价为35.68万元，北京4s店的裸车价格降至25 万元，在此基础上还能叠加2.5万元的报废补贴。 尽管如此，价格让步并未有效提振销量。2025年上半年，奔驰C级与奥迪A4L销量同比分别下降16% 和27%，仅宝马3系实现小幅增长。与此同时，20万至30万元价格区间内新能源车型的销量占比，已 从去年同期的60%提升至63.3%，进一步挤压传统豪华入门车的市场空间。 宝马在财报中直言，中国市场中低端车型竞争激烈。上半年，宝马的走量车型X3/X4、i3/i4的交付量 分别同比下滑了24.6%和70.8%。走量 ...

CNMO注意到，全新问界M7增程版本的选购比例远超纯电版。其增程版搭载1.5T增程器，最大功率118 千瓦，提供两驱和四驱两种版本可选，CLTC综合续航达1600km。纯电版车型同样提供两驱版和四驱版 可选，标配100千瓦时电池组，CLTC纯电续航超700km。 除了第40周的销量数据外，鸿蒙智行在国庆假期期间的市场表现同样可圈可点。10月1日至8日，鸿蒙智 行全系车型累计大定订单成功突破4.85万辆，日均订单量超过6000辆，展现出强劲的市场需求。 具体到各车型，全新问界M7成为当之无愧的销量担当，假期期间大定数量突破1.5万辆，占总订单比例 超过31%，充分彰显了消费者对该车型的认可。问界M8也表现出色，获得8934辆大定订单，占比超过 23%。问界M9和享界S9T分别收获3933辆和3810辆订单。 （来源：CNMO科技） 【CNMO科技消息】10月11日，有汽车博主曝光了鸿蒙智行车型在第40周（仅2个工作日）的销量数 据。 从博主发布的数据来看，鸿蒙智行旗下各车型表现各有亮点。全新问界M7在第40周的销量达到1800 辆，问界M8销量为3300辆，问界M9销量为1600辆。在动力类型方面，这三款车型的 ...

以下文章来源于字母榜 ，作者朱晓宇 字母榜 . 让未来不止于大 作者： 朱晓宇 今年三季度，宝马在华销量为14.71万辆，同比下降0.4%。而奔驰第三季度在华汽车销量12.51万 辆 同比降27%。 中大型豪华轿车"56E"市场（宝马5系、奥迪A6L、奔驰E级），同样出现以价换量的趋势。其中宝 马5系降幅最为显著，入门款从43.99万元下调至约26万元，降幅达40%；奥迪A6L与奔驰E级也分 别出现约14万和15万元的终端优惠。 中高端车型价格失守，对BBA的财务表现造成了直接冲击。2025年上半年，奔驰净利润同比暴跌 55.8%，奥迪净利润下滑37.5%，宝马净利润也下降了29%。 至此，由低到高的三大阵营中，仅剩超豪华"78S"市场（宝马7系、奥迪A8L、奔驰S级）尚未被全 面撼动。 然而，从2023年底开始，国产新能源又开始瞄准超豪华车的腹地。先是比亚迪推出仰望U8系列， 豪华版售价高达109.8万元；之后蔚来发布行政旗舰轿车ET9，直接对标78S；去年华为也开始参 与其中，发布了鸿蒙智行旗下最贵的一款行政级旗舰轿车尊界S800，同样对标BBA的超豪华轿 车。 来源：字母榜 -------------- ...

Core Insights - Huawei's automotive division, Hongmeng Zhixing, has officially launched the Shangjie H5, its most affordable model, priced starting at 159,800 yuan, marking its entry into the sub-200,000 yuan automotive market [1][2] - The launch of Shangjie H5 is expected to intensify competition in the domestic automotive market, particularly affecting self-owned and some joint venture brands in the same price range [2][6] Market Dynamics - In 2024, vehicles priced below 200,000 yuan are projected to account for over 70% of the domestic automotive market share, with the segment currently dominated by fuel vehicles, while the penetration rate of new energy vehicles stands at approximately 40% [2][5] - Over the past four years, Huawei has captured a significant share of the traditional luxury car market, delivering 930,000 vehicles, and has positioned itself as a leader among new force brands in the automotive sector [3][4] Competitive Landscape - The Shangjie H5 is designed to compete directly with models like Tesla Model Y and BYD Song PLUS, potentially forcing joint venture brands to accelerate their electrification efforts [4][6] - Traditional luxury brands, including BMW, Mercedes-Benz, and Audi, are experiencing declining sales, with each brand's sales dropping over 10% year-on-year, indicating increased pressure from new entrants like Huawei [3][4] Strategic Implications - Huawei's dual strategy of high-end and mainstream market penetration is seen as a significant move to challenge traditional luxury brands while expanding its market presence [4][9] - The introduction of Shangjie H5 is expected to push the automotive industry towards greater technological integration and lower pricing, altering consumer expectations regarding the value of smart vehicles [5][6] Future Outlook - The automotive industry is anticipated to shift from mechanical manufacturing to smart terminal production, with technology capabilities becoming the core competitive advantage [9] - Companies are advised to enhance their product intelligence, optimize cost structures, and explore new markets to maintain competitiveness against emerging players like Huawei [7][8]

Core Insights - The automotive market in September experienced significant growth, driven by new energy vehicle (NEV) sales and supportive government policies, with NEV penetration reaching a record high of 58.1% [5] Group 1: New Energy Vehicle Sales - Leap Motor achieved a record delivery of 66,657 units in September, marking a year-on-year increase of 97% and becoming the second new energy vehicle manufacturer in China to reach a cumulative production of 1 million vehicles [2] - Hongmeng Zhixing delivered 52,916 units in September, a month-on-month increase of 18.7%, with a total of 344,000 units delivered from January to September, reflecting strong sales from its flagship model, the Wenjie [2] - Zeekr Technology, following its merger with Lynk & Co, delivered 51,159 units in September, maintaining a steady performance with a 79.3% share of new energy models [3] Group 2: Other Key Players - Xiaomi Auto surpassed 40,000 units in September, with the YU7 model contributing nearly half of the sales, while the company has 402 stores nationwide to support order conversion [3] - XPeng Motors delivered 41,581 units in September, a 95% year-on-year increase, with the MONA M03 model being a significant contributor [3] - NIO delivered 34,749 units in September, a 64% increase year-on-year, with the Ladao brand accounting for over 44% of total deliveries [3] Group 3: Market Trends and Factors - The overall retail sales of narrow passenger cars in September are expected to reach 2.15 million units, a month-on-month increase of 6.5% and a year-on-year increase of 2% [5] - The growth in sales is attributed to national vehicle scrappage policies, local trade-in incentives, and increased demand at the end of the quarter, supported by over 50 local auto shows [5]

Group 1: Industry Overview - The domestic new energy vehicle market experienced significant growth in September, with most brands achieving both year-on-year and month-on-month increases in delivery volumes [1][2][3] - The "Golden September and Silver October" period is traditionally a peak season for the automotive market, supported by government policies for vehicle scrappage and trade-in incentives [1][5] - The implementation of more targeted and precise scrappage policies is expected to positively impact market expectations [1][5] Group 2: Company Performance - Leap Motor achieved a record delivery of 66,657 vehicles in September, a 97% year-on-year increase, with a total of 395,500 vehicles delivered in the first nine months of the year [2] - Hongmeng Zhixing delivered 52,916 vehicles in September, becoming the second-largest seller, with strong performance from models like the AITO Wenjie [2] - Xiaopeng Motors delivered 41,581 vehicles in September, a 95% increase year-on-year, with plans to expand into the range-extended electric vehicle market [3] - NIO delivered 34,749 vehicles in September, a 64% year-on-year increase, with cumulative sales reaching 201,200 vehicles in the first nine months [3] - Ideal Auto reported a September delivery of 33,951 vehicles, a 36.8% year-on-year decline, but showed signs of recovery month-on-month [3] - Xiaomi Auto's delivery exceeded 40,000 vehicles in September, marking a historical high, with a backlog of orders indicating strong demand [4] Group 3: Policy Impact - As of September 10, 8.3 million applications for the vehicle trade-in program were submitted, indicating strong consumer interest [5] - The adjustment of trade-in policies reflects a shift from broad subsidies to more targeted support for specific groups, enhancing the efficiency of subsidy funds [5][6] - The retail market for narrow passenger vehicles in September is expected to reach approximately 2.15 million units, with a 6.5% month-on-month increase and a 2.0% year-on-year increase [6]

智界R7依托华为途灵平台，以1673km超长续航与星闪技术加持的设备互联能力，重新定义纯电动轿跑智能化地位； 据介绍，鸿蒙智行青岛黑龙江路坐落于城阳区黑龙江中路核心商圈，紧邻汽车贸易产业聚集带，地理位置优越且交通便捷。门店总建筑面积达1.8万平方 米，是江北地区最大的鸿蒙智行授权用户中心，真正实现"购车—交付—售后—补能"一站式闭环服务。 开业现场，鸿蒙智行"四界"品牌矩阵中的明星车型悉数亮相，引发嘉宾与市民的热烈关注。其中，尚界品牌首款车型尚界H5现已上市。重新定义B级SUV 新标准。新车定位"智慧精品SUV"，以华为乾崑智驾ADS4、鸿蒙座舱、1360km超长续航[]三大核心优势，打造远超同级的全能产品力，为年轻家庭提供 一步到位的智能出行解决方案。 享界S9T是鸿蒙智行旗下首款智能豪华旅行车，提供增程/纯电双动力版本，搭载华为ADS4智能驾驶系统，综合续航最高达1305公里。配合800V高压平台 与鸿蒙智能座舱，大五座布局，亮阔的膝部和腿部空间，打造兼顾效率与舒适的移动生活空间； 齐鲁晚报.齐鲁壹点李自强 10月1日，正值国庆佳节之际，鸿蒙智行授权用户中心.青岛黑龙江路在青岛市城阳区盛大开业。据了解，该 ...

9月29日，2025合肥国际新能源汽车大会在滨湖国际会展中心开幕。大会以"徽动全球一路向前"为主题，汇聚全球行业精英与创 新成果，成为展现中国新能源汽车产业实力、推动国际合作的重要窗口。 本次大会由合肥市人民政府联合安徽省发展改革委、工信厅等多部门主办，采用"1+1+N"模式，涵盖主会场大会、全域车展及 20余场特色活动，展览总面积超20万平方米。开幕式上，院士专家、车企领袖齐聚一堂，围绕智能网联、AI芯片、供应链协同 等前沿议题展开研讨，为产业高质量发展建言献策。 转自：新华网 立足"国际一流新能源汽车之都"建设目标，大会凸显务实合作导向。产业链供需对接会现场，88家高端供应链企业与主机厂达 成合作意向，一批智能驾驶、车规级芯片项目签约落地，助力破解"整零比偏低"的发展瓶颈。同步启动的亿元消费券补贴与"商 文旅融合"活动，更实现产业发展与民生消费的双向赋能。 作为上半年新能源汽车产量居全国首位的城市，合肥正以大会为纽带加速全球布局。数据显示，今年1至7月，合肥新能源汽车 出口54.5亿元，同比增长57.6%。江汽集团建立了8家海外子公司，中高端轻卡累计17年位居行业出口第一。蔚来秉承"生而全 球"的发展理念 ...

凤凰网科技讯 9月30日，汽车博主"孙少军09"发文称，尊界S800上周订单520辆，实际交付接近600台。 要做好尊界S800在Q4季度单周峰值，会超过BBA，即奔驰S级+迈巴赫+宝马7系+奥迪A8总和。 昨日，该博主分享了上周鸿蒙智行、零跑、蔚来汽车的订单数据。其中，鸿蒙智行上周新增订单破7.5 万，问界M7带动三个车型全面上涨。 据了解，9月23日，全新问界M7正式上市。新车提供增程与纯电两种动力形式，共推出12款配置车型， 官方指导价27.98万元起。尺寸上。全新问界M7长宽高分别为5080/1999/1780毫米，轴距达3030毫米。 相较于老款，其车长、宽度、高度及轴距均有显著提升，其中轴距增加210毫米，将带来更宽敞的乘坐 空间。 ...

对音乐的高品质追求，是音乐平台亘古不变的议题。也由此衍生出了华为音乐高品质内容汇聚的"音乐厅"板块、与合作伙伴共创的垂类优质内容等等。这 场博览会也全方位阐述，在数字内容品质升级的当下，华为音乐究竟如何用科技力改写人们的音乐消费。 华为音乐全方位解析"好声音"密码 走进近期在厦门举办的2025中国数字音乐产业大会的华为音乐展区，一个巨型翅膀装置吸引了不少人驻足，这正是许嵩《呼吸之野》演唱会舞台原版翅 膀。前来打卡的人中，不少是特意从外岛赶来，他们颇为感叹的表示，"呼吸之野结束了，但美好的点滴还留在心间"。 华为音乐除了与伙伴联合打造不同主题音乐展，其占地面积超500平方米的沉浸式展区还高度浓缩了鸿蒙的全场景科技，尊界S800、华为智慧屏MateTV搭 配悦彰家庭影院、降噪耳机FreeBuds7i、Mate XTs非凡大师三折叠手机等超潮酷新品列队上阵，让人们用不同姿势解锁鸿蒙的音律之旅，当音乐遇到鸿 蒙，好声音真的可以"全场景随行"。 把翅膀搬来的，正是华为音乐与其合作伙伴太合音乐。 高品质的音乐，一直是人们调节情绪、纾解内心世界的重要媒介，华为音乐的AI技术创新正在刷新听歌体验，把美好随时呈递给人们。 在中 ...