中信建投研报称，当前市场对汽车明年刺激政策及产销总量预期较弱，汽车顺周期属性弱化，科技属性 及新兴成长方向是核心主线。广州车展开幕，多车企发布2026年新款车型，广汽发布了和华为乾崑携手 打造的品牌"启境"，至此华为和车企合作打造的品牌已达八个"五界三境"，尊界S800上市175天大定突 破1.8万台，品牌势能迅猛，2026年华为新车大年值得关注。此外，小鹏、广汽、长安等车企在车展期 间展出自研机器人产品，继小鹏日前发布第二代VLA大模型、人形机器人Iron等提振市场预期，2026年 伴随特斯拉FSD V14、Robotaxi、Optimus等技术迭代定型及上市量产，汽车及机器人作为物理AI核心应 用，有望催生产业趋势拐点，整车股科技属性或将重估。 ...

本以为 "多生孩子好打架" 是主流品牌的内卷套路，没想到超豪华品牌也玩起了这套。 据"36氪汽车"报道，尊界品牌明年将推出 SUV 和 MPV 车型，且两款车均提供标轴、长轴版本，尊界 S800 还会追加高定版（高级定制版）车型。 算上现款尊界 S800，明年尊界的产品矩阵将扩充至三款系列、六款车型。 报道进一步指出，计划推出的 SUV 和 MPV 在定位上会略低于尊界 S800，但还是会面向高端市场。 图源：电车通摄制 根据上述信息，我们不难梳理出三大关键动向： 超豪华品牌本质上经营的是"影响力生意"，"密集推新"未必等于稳赢。尊界明年以六款车型强攻市场，在电车通看来，这场激进的布局，既承载着重塑超豪 华市场格局的野望，也面临着品牌能否支撑全线溢价的现实考验。 尊界加速扩张，技术、产能、资金兜底 尊界一年内连推五款新车的"激进"策略，绝非盲目自信，其背后是首款车型 S800 打下的坚实市场基础。 定价 70.8 万元起的尊界 S800，上市 175 天大定突破 18000 辆，10 月单月交付就达 1970 辆，相当于同价位蔚来ET9的十倍以上，早已超越了迈巴赫 S 级、 保时捷 Panamera 等传统豪 ...

随着中国新能源汽车的"淘汰赛"进入下半场，我们能看到，部分关注度较低的品牌反复向上试探，力图在差异化 赛道上找到喘息之机。广州车展，为我们提供了一个绝佳的观察窗口。 欧拉5预售权益加码升级 继11月12日预售发布会引发全网热议后，欧拉5此次再临广州车展。更在现场投下了一枚"重磅炸弹"——直接对预 售权益进行惊喜加倍。 欧拉品牌总经理吕文斌先生宣布，欧拉5预售权益加码升级：原"1000元抵3000元"，再追加 2000 元福利，升级 为"1000元抵5000元"；可享至高5000元厂家以旧换新补贴；同时赠送"塞纳灰"车漆、18英寸轮毂及空调PTC辅热 包等；激光雷达版车型还可享500万级辅助驾驶保障服务。同时，所有前期已经下订的用户，同样能享受这份升级 福利！并且这份福利一直到欧拉5上市发布会当日都持续有效！ 欧拉5依托长城汽车全球化造车底蕴的安全守护——搭载超新国标的"二代短刀电池"，以及长城宝马原班人马打造 的"大师级底盘"。同时，同级最优的11.6度电百公里电耗，为自由出行兜底。欧拉5还搭载了长城全栈自研Coffee Pilot Ultra辅助驾驶系统，该系统不依赖高精地图即可实现全场景NOA，无论是复杂 ...

Core Insights - The luxury car brand ZunJie, a collaboration between Huawei and JAC Motors, has successfully entered the luxury market with its first model, the ZunJie S800, priced between 708,000 and 1,018,000 yuan, and plans to launch six additional models next year [1][2][4] - The upcoming models will include both SUV and MPV variants, with a focus on high-end market positioning, aiming to capture a larger share of the luxury vehicle segment [1][6] Model Launch and Market Strategy - ZunJie will introduce two versions of both SUVs and MPVs: standard and long-wheelbase, catering to different consumer needs [1][7] - The ZunJie S800 has already received over 18,000 pre-orders within 100 days of its launch, indicating strong market demand [4][6] - JAC Motors is consolidating its resources by integrating heavy-duty and light-duty truck operations while pausing investments in its other passenger car brands to focus on ZunJie [5][6] Competitive Landscape - The ZunJie S800 is positioned against high-end competitors like the Maybach S-Class, which has delivered approximately 9,000 units in the first ten months of the year [3][4] - The introduction of ZunJie’s new models is expected to create competition with existing high-end models such as the Li Auto MEGA, Zeekr 009, and Toyota Alphard, which may face market share erosion [15][19] Financial Implications - JAC Motors reported a revenue of 30.873 billion yuan in the first three quarters of the year, a decline of 4.14% year-on-year, with a net loss of 1.434 billion yuan, down 329.43% [19] - The anticipated sales from ZunJie, particularly from the 18,000 pre-orders of the S800, could generate over 12 billion yuan in revenue, potentially improving JAC's financial performance in the coming year [19]

格隆汇11月25日丨常青股份(603768.SH)在投资者互动平台表示，江淮和华为合作的汽车，公司目前已 与尊界S800进行了合作并批量供应零部件。 ...

常青股份：已与尊界S800进行了合作并批量供应零部件。 ...

格隆汇11月25日丨常青股份(603768.SH)在投资者互动平台表示，江淮和华为合作的汽车，公司目前已 与尊界S800进行了合作并批量供应零部件。 ...

11月21日，2025（第二十三届）广州国际车展在广交会展馆开幕。江淮汽车以"时代匠心，共创共赢"为主题，聚焦高端化、智能化转型成果， 携多款重磅车型与技术成果亮相，全面展现其从传统制造向科技型企业跃迁的战略布局。 在中国汽车产业变革的浪潮中，华为乾崑正通过生态力量赋能传统车企转型。11月20日，江汽集团控股公司董事，股份公司党委副书记、总经理李明受 邀出席华为乾崑生态大会，进一步明确了双方协同创新的路径。江淮汽车正积极拥抱与华为乾崑的深度合作，借助其在智能驾驶、智能座舱等领域的先进技 术与生态优势，共同探索面向未来的智能汽车新产品、新体验。 本次车展期间，江淮汽车不仅展示了尊界S800，还通过两款DEFINE原型车、悍途PHEV、瑞风RF8 PHEV等多款产品以及全域线控智慧底盘等创新技 术，系统呈现其在智能电动领域的布局。 其中，DEFINE-S与DEFINE-X是江淮汽车推出的两款可深度体验的共创原型车，也是江淮汽车DEFINE平台未来产品的具象表现，从运动与空间两个属 性，对DEFINE平台的形态边界进行了全面探索，为后续产品做好了整车设计基础。 作为江淮汽车与华为深度合作的集大成之作，尊界S800自 ...

Core Viewpoint - The article discusses the evolving landscape of the Chinese automotive market, particularly focusing on the challenges and strategies of joint venture (JV) car manufacturers in the context of increasing competition from domestic brands and the shift towards electric vehicles (EVs) [1][11]. Group 1: Market Dynamics - The upcoming Guangzhou Auto Show is set against a backdrop of local purchase subsidies and confirmed tax exemptions for vehicle purchases, raising concerns about the future of the car market [1]. - Joint venture car manufacturers, once dominant, are now facing significant pressure as they adapt to the rapidly changing market, particularly in the electric vehicle sector [3][11]. - The competitive landscape is characterized by a price war and a shift in consumer expectations, with a growing demand for vehicles that meet local needs rather than relying on brand prestige [8][9]. Group 2: Joint Venture Strategies - Joint ventures are increasingly adopting a more humble approach, learning from local consumer preferences to enhance their product offerings [3][4]. - The launch of models like the GAC Toyota's Platinum 3X and Nissan's N7 signifies a renewed commitment to align with Chinese consumer demands, showcasing a shift in strategy [6][11]. - The need for deep localization in production, R&D, and decision-making processes is emphasized as essential for joint ventures to remain competitive in the Chinese market [11][13]. Group 3: Future Outlook - The article predicts that by 2026, joint ventures will need to abandon the notion of brand premium and focus on product quality and local relevance to survive [8][13]. - The integration of local technology partners, such as Huawei and CATL, is seen as a crucial step for joint ventures to enhance their technological capabilities and meet market demands [11][13]. - The overall message is that joint ventures must embrace a strategy of "in China, for China" to rebuild their competitive edge in the evolving automotive landscape [11][13].

十年间，电动化浪潮席卷中国，高端SUV与轿车都已经找到各自的"下一代"。唯独高端MPV的产品定 式一直没变。这条赛道不是没人做。MPV越来越贵，但能不能做到更聪明？车的尺寸越来越大，但空 间分配是否能更公允？这便导致，入局的品牌越来越多，却鲜少有自主品牌能够达到丰田塞纳、别克 GL8的影响力。 用一台真正意义上的旗舰MPV， 讲述属于自己的新高端故事。 就在所有人都以为MPV会继续在"升级版商务车"和"加大号家庭车"之间摇摆时，鸿蒙智行的入场让一切 有了新的可能性。11月20日，余承东在发布会上带来了"ONE MORE THING"，官宣鸿蒙智行将推出"9 系旗舰款"MPV车型。 一张产品的剪影图，就足以让整个行业开始重新思考一个问题。如果MPV的未来不是"加长""堆料"，而 是体系跃迁式的重构，那答案会是什么样？手握全栈智能科技与成熟高端产品经验的鸿蒙智行，是否能 给出众人期待的"标准答案"？ 鸿蒙智行的机会： 做一台懂中国人的高端智能MPV MPV是一个典型的"矛盾型"市场，当下，多孩家庭、三代同堂、商乘两用等驾乘场景日渐增长的需 求，都让这个概念炙手可热。但整个市场大盘的规模却始终有限，MPV低于5%的 ...