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妙可蓝多:西餐、茶咖及烘焙等B端的奶酪渗透率提升,反向带动C端对奶酪认知需求
Cai Jing Wang· 2025-06-25 12:14
Group 1: Industry Overview - The domestic dairy industry is transitioning from liquid to solid products, with current per capita cheese consumption remaining low, indicating significant growth potential [1] - The "Healthy China" policy and weight management needs are driving demand for high-quality protein and dairy fat, further enhancing cheese's role as a natural nutritional carrier [1] - The penetration rate of cheese in Western cuisine, tea and coffee, and baking is continuously increasing, with chain brands frequently using products like mozzarella, cheese sauce, mascarpone, and butter, which is educating consumers and boosting demand [1] Group 2: Market Opportunities - The synergy between B-end (business) and C-end (consumer) demand is expected to create a phenomenon-level product, propelling solid dairy products towards a trillion-level market segment [1] - The ongoing research by industry associations regarding the implementation of cheese policies in schools suggests a trend towards "high-protein dairy products in schools," which could create structural opportunities for cheese in student meals [1] Group 3: E-commerce Strategy - The company is integrating Mengniu cheese for online dual-brand layout and optimizing operations on traditional e-commerce platforms like JD, Tmall, and Pinduoduo, while also expanding into interest e-commerce platforms like Douyin and Kuaishou [2] - In 2024, the company's online sales reached 378 million yuan with a gross margin of 41.56%, and the company plans to continue enhancing collaborations with major platforms [2] - During the "618" shopping festival, the company's e-commerce business performed exceptionally well, ranking first in the cheese/dairy category across all platforms, with strong sales of new products [2] Group 4: IP Cooperation - The company signed an IP rights usage service contract with its controlling shareholder, Mengniu, committing to a total of 52 million yuan in pre-tax expenses from 2025 to 2027 for diverse IP cooperation and brand marketing activities [3] - The collaboration aims to leverage marketing planning, media investment, and consulting services from the controlling shareholder to enhance brand exposure and consumer recognition [3] - The company plans to improve the efficiency of sales expenses while maintaining overall scale stability, focusing on enhancing promotional effectiveness [3]
调研报告 | 黑龙江大豆玉米市场调研
对冲研投· 2025-06-17 13:25
以下文章来源于广发期货研究 ,作者广发期货研究所 广发期货研究 . 推送广发期货研究所的最新报告和观点 文 | 刘珂 来源 | 广发期货研究 编辑 | 杨兰 审核 | 浦电路交易员 调研背景 当前贸易扰动下对我国粮食自给提出更高的要求和考验,玉米和大豆作为我国主粮品种,需及时了解其新季供应变化及对未来市场价格走 势影响,目前正值新季玉米及大豆生长期,走访主产区黑龙江省以了解今年种植及生长情况,初步判断今年玉米及大豆种植面积、成本变 化。另外,调查贸易商、加工企业等剩余库存,当前及未来经营计划及产业主体对未来市场展望等,判断新季上市价格走势。 调研问题 今年黑龙江省玉米、大豆的种植面积情况,与去年的对比,今年的天气情况对新季玉米及大豆生长的影响?新季玉米及大豆目前长势情 况?去年大豆、玉米销售如何?大豆、玉米种植成本有哪些,大豆、玉米种植收益如何?2025年度大豆、玉米收购价预期多少?大豆及玉 米加工副产品产销如何?加工企业产能及收购计划等 调研活动基本概况 此次调研为大豆天下网组织,共有17余人参与,分别来自现货、私募、各大期货公司等。本次调研路线:哈尔滨→绥化→海伦→北安→黑 河→嫩江→讷河→齐齐哈尔→哈尔 ...
对话宠业家:连续三年取得翻倍增长,CHARM野性魅力在中国市场做对了什么
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-10 11:58
自正式踏入中国市场,CHARM 野性魅力,便以势如破竹之姿,实现连续三年翻倍增长。在竞争激烈的宠物食品赛道中,这份成绩的取得并非偶然,而是 品牌战略与市场实践深度融合的成果。 对于常流连于宠物 KOL 直播间的消费者而言,野性魅力已成为熟悉的伙伴。短短两年时间,野性魅力凭借差异化的销售策略与运营重心,与 60 余位业 内知名宠物 KOL 达成深度直播合作。在 2024 年 618 大促这场电商盛宴中,野性魅力成功跻身天猫国际宠物品牌成交榜 TOP5,这一成绩不仅是市场对野 性魅力的认可,更是野性魅力深耕中国市场的阶段性成果展现。 亮眼成绩的背后是品牌硬实力的体现,野性魅力产品以"高蛋白、低升糖"为核心卖点,精准切中当下国内宠物肥胖率攀升的痛点。这一差异化定位不仅迎 合了现代宠物主对健康喂养的追求,更在竞争激烈的宠物食品市场中开辟了独特的增长赛道。 野性魅力是来自北美地区进口(加拿大进口)宠物食品品牌,以"满足犬猫原始狩猎天性,打造符合犬猫饮食需求的宠物食品"作为品牌理念,严苛产品选材 标准,采用低温慢煮的工艺、以多种鲜肉入料,最终打造一口粮七种肉的优质宠粮,在保障宠物饮食健康的基础上满足了宠物的肉食天性。目前 ...
酸奶不行了?我们盘点了盒马67款酸奶,发现了这几个秘密 | 爆品风向标
3 6 Ke· 2025-05-31 05:37
Group 1 - The dairy industry is undergoing a significant adjustment period, with a reported 1.9% year-on-year decrease in total dairy product output in 2024, amounting to 29.62 million tons [2] - Despite the overall decline, yogurt, particularly dry yogurt and milk skin yogurt, is experiencing a surge in popularity, with significant social media engagement and sales growth [2][21] - The price range for yogurt products varies widely, with the most expensive yogurt priced at 12.36 times that of the cheapest option, indicating a diverse market catering to different consumer segments [3][27] Group 2 - The analysis of 67 yogurt products reveals a strong trend towards low-temperature storage, with the majority requiring refrigeration and a shelf life of 21 to 28 days [8] - Low-temperature yogurt is becoming the primary focus of innovation in the market, with a compound annual growth rate of 78.4% over the past three years in e-commerce platforms [10] - The concept of "sugar-free" yogurt is often misleading, with only 19.4% of the analyzed products genuinely containing no sugar, highlighting a gap between consumer perception and product reality [14][16] Group 3 - High protein content is a key selling point for yogurt, with the highest protein products averaging 8.2g per 100g, significantly more than lower protein options [17][19] - The market is seeing a rise in functional yogurt products, with brands emphasizing unique ingredients like blue algae protein and medicinal mushrooms to attract health-conscious consumers [25] - The yogurt market is characterized by a trend towards clean labeling, with 40.3% of products highlighting simple and clean ingredient lists, reflecting consumer demand for transparency [20][28] Group 4 - The yogurt segment is witnessing a variety of innovative products, including Greek yogurt and dry yogurt, which are gaining traction due to their unique textures and nutritional profiles [21][24] - Brands are increasingly targeting specific consumption scenarios, such as breakfast or post-workout, to enhance product appeal and market reach [26] - The overall trend indicates that yogurt prices and nutritional values are rising in tandem, with low-temperature yogurt and clean ingredients becoming standard expectations in the market [28][29]
一年吃掉5万吨!北极甜虾是如何抢占中国市场的?
凤凰网财经· 2025-05-08 13:04
新鲜!太新鲜了! 今年2月刚捕捞上来的 首批黄腹籽虾! 来自 丹麦格陵兰岛深海的 2025年新货 【 北极甜虾】 现在头籽的季节过去了,到了吃腹籽的季节! 我们提前得到消息, 一批最新捕捞的黄腹籽新货即将到岸 一不做二不休,直接去拦船! 开柜实拍▼ (偷偷 告诉大家,今年的货是近五年来尤其好一次,腹籽特别饱满) 虾界也分三六九等,吃一只少一只的 北极甜虾,虾中 " 劳*莱斯"! (实拍) 去年的 头籽北极甜虾一上架就被疯抢,后台好评炸了,全是复购!!! 毫不夸张的说,这个品是我们去年复购率超高,包括我们自己同事也复购了好几次! (实拍) 实打实的丹麦原装进口! 检验检疫证明上明确写着: 2025年2月20日入境! 今年首批新鲜黄腹籽虾!吃一箱少一箱! 中华人民共和国出入境检验检疫 入境货物检验检疫证明 编号0 收货人 报检数/重 见货物清单 见货物清单 包装种类及数量 输出国家或地区 丹菱 低制或纤维板制盒/箱 标记及号码 贵同号 PSD-169748 N/M 提/运单号 COSU6404776470 人境口岸 2025年02月20日 大连港大窑湾港区 人境日期 2025年02月20日 证明 7 序号 货物品 ...
康农种业(837403) - 投资者关系活动记录表
2025-05-08 12:00
证券代码:837403 证券简称:康农种业 公告编号:2025-048 湖北康农种业股份有限公司 投资者关系活动记录表 本公司及董事会全体成员保证公告内容的真实、准确和完整,没有虚假记载、 误导性陈述或者重大遗漏,并对其内容的真实性、准确性和完整性承担个别及连 带法律责任。 一、 投资者关系活动类别 □新闻发布会 □分析师会议 □路演活动 √其他 投资者交流网络会议 二、 投资者关系活动情况 □特定对象调研 □业绩说明会 □媒体采访 □现场参观 活动时间:2025 年 5 月 6 日至 2025 年 5 月 8 日 总体而言,公司在转基因领域正稳步推进,期待在未来取得更多突破。 问题 3:公司在高蛋白玉米方面做了哪些储备工作,未来可能给公司带来哪 些增量? 活动地点:进门财经网络会议 参会单位及人员:上海昭云投资、敦和资产、北京诚盛投资、上海冰河资产、 汇安基金、中国人保资产、长江证券、华泰证券、平安养老保险、北京东方睿石、 玄卜投资(上海)、工银理财、中天国富证券、上海棒杰医疗投资、中国国际金融 股份有限公司、中国石化集团资本有限公司、嘉实基金、泰康资产、浙江巴沃私 募基金、汇安基金、PinPoint As ...
这2个律师贷款创业卖冰淇淋,却走红美国,销售额一度暴涨2500%
FBIF食品饮料创新· 2025-04-24 00:33
作者: Sage 编辑: Panda 今年年初,美国冰淇淋品牌Halo Top发起了一场"冰淇淋平反运动"。它在美国送出了80000份免费冰 淇淋,只为证明一件事——比普通冰淇淋更低卡的 light ice cream(直译为轻冰淇淋,下文均称轻冰 淇淋)也能很美味。 这是一个差点被创始人放弃的品牌,用5年时间改写美国冰淇淋行业游戏规则的故事。 Halo Top冰淇淋 图片来源:Halo Top 2011年,律师出身的Justin Woolverton在自家厨房里捣鼓甜品时,没人能想到,这个因个人需求而诞 生的实验品,会在短短几年后成为搅动冰淇淋行业的新产品。Halo Top不仅成功让消费者相信"轻冰淇 淋≠难吃",积累多年后品牌甚至以2500%的增速震撼市场。 [1] 2016年,男性时尚杂志GQ的编辑做了一个试验,尝试10天内只吃Halo Top的产品,看看一切会发生 什么变化。这位编辑写下了文章 What It's Like to Eat Nothing but This Magical, Healthy Ice Cream for 10 Days 后,Halo Top的销售额一度暴增2500%,成为全 ...