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长城汽车(601633):智能化转型持续加速,海外销量再创新高
CMS· 2025-03-30 07:25
Investment Rating - The report maintains a "Strong Buy" investment rating for the company [2][6][7]. Core Insights - The company achieved a revenue of 202.2 billion yuan in 2024, representing a year-on-year increase of 16.7%, and a net profit attributable to shareholders of 12.69 billion yuan, up 80.8% year-on-year [1][6]. - The company continues to accelerate its transformation towards smart technology and has achieved record overseas sales, with a total of 454,000 units sold abroad, marking a 44.6% increase year-on-year [6][7]. - The company’s R&D investment has exceeded 10 billion yuan for three consecutive years, with a workforce of 23,000 dedicated to R&D, laying a solid foundation for enhancing research capabilities [6][7]. Financial Performance - In 2024, the company reported a gross margin of 19.5% and a net margin of 6.3%, with a significant reduction in overall expense ratios compared to 2023 [6][7]. - The company’s revenue per vehicle reached 164,000 yuan, an increase of 23,000 yuan year-on-year, achieving a historical high [6][7]. - The projected net profits for 2025, 2026, and 2027 are expected to be 15.52 billion yuan, 18.21 billion yuan, and 20.86 billion yuan respectively, indicating a strong growth trajectory [6][7]. Market Position and Strategy - The company has established a comprehensive sales network covering over 170 countries and regions, with more than 1,400 overseas sales channels [6][7]. - The introduction of new technologies, such as the Hi4 hybrid technology and the Coffee Pilot Ultra smart driving system, demonstrates the company's commitment to innovation and enhancing its competitive edge in the market [6][7]. - The company aims to strengthen its global competitiveness by focusing on high-quality development and expanding its presence in international markets [6][7].