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研报掘金丨平安证券:维持长城汽车“推荐”评级,坦克扩圈,魏牌向上
Ge Long Hui A P P· 2025-09-17 07:46
Core Viewpoint - The report from Ping An Securities highlights Great Wall Motors' comprehensive hybrid power solutions, showcasing its advanced Hi4 hybrid technology system and its strategic positioning in the automotive market [1] Group 1: Hybrid Technology - Great Wall Motors has developed a hybrid technology system called Hi4, which includes four main technical branches: Hi4 intelligent four-wheel drive, Hi4-T off-road super hybrid, Hi4-Z general off-road super hybrid, and Hi4-G intelligent hybrid heavy trucks, covering various vehicle scenarios from urban to off-road [1] - The company is one of the early entrants in AI-assisted driving, continuously iterating its navigation assistance in urban areas, with the VLA (Vision-Language-Action) model set to be integrated into its vehicles [1] Group 2: Product Strategy - The high-end home-use brand Wey will standardize advanced assisted driving features across its entire lineup, while the Tank brand, positioned for high-end off-road vehicles, is expected to expand its market presence through advanced intelligent driving capabilities [1] - The upcoming launch of the flagship SUV from the Wey brand is supported by a direct sales system, enhancing market penetration [1] Group 3: Market Positioning - Great Wall Motors is experiencing a strategic upgrade in its high-end offerings within the off-road/general off-road and family vehicle segments, with a strong competitive edge in off-road technology and product variety [1] - The company's overseas business stability is backed by three comprehensive manufacturing plants, and the export proportion of high-end products like the Tank brand is increasing [1]
长城汽车(601633):坦克扩圈 魏牌向上
Xin Lang Cai Jing· 2025-09-17 06:29
Group 1 - The company has a comprehensive hybrid power solution covering various vehicle scenarios, including passenger cars and commercial vehicles [1] - The high-level intelligent assisted driving has entered the end-to-end 2.0 era, with the VLA model set to be equipped in high-end home-use vehicles [1] - The Tank brand is expanding rapidly to a broader user base, leveraging strong user loyalty and high resale value of main models [1] Group 2 - The flagship SUV of the Wei brand is set to launch, with expectations of sales returning to over 10,000 units by June 2025 [2] - The company maintains net profit forecasts of 14.7 billion, 15.9 billion, and 18.3 billion for 2025 to 2027, supported by strong off-road technology and a rich hybrid technology framework [2] - The company is entering a high-end strategic leap period in both off-road and family vehicle segments, maintaining a "recommend" rating [2]
长城汽车(601633):坦克扩圈,魏牌向上
Ping An Securities· 2025-09-17 03:36
Investment Rating - The report maintains a "Recommended" rating for Great Wall Motors [1] Core Views - Great Wall Motors is positioned to expand its Tank brand to a broader user base, leveraging its advanced hybrid technology and intelligent driving systems [6][11] - The company is expected to enter a new growth cycle with the launch of its flagship SUV under the Wey brand, supported by a robust direct sales system [35][44] - The investment outlook remains positive due to the company's strong competitive advantages in off-road technology and a diversified product matrix [6][11] Summary by Sections 1. Hybrid Power Base: Complete Hi4 Technology System - The Hi4 technology system covers various vehicle usage scenarios, including passenger cars and commercial vehicles [12] - It includes multiple technical branches such as Hi4, Hi4-T, Hi4-Z, and Hi4-G, catering to different driving environments [12][14] 2. Intelligent Driving Assistance: Entering End-to-End 2.0 Phase - Great Wall Motors is advancing its AI intelligent driving capabilities, with the VLA model set to enhance user experience through improved understanding of driving environments [16][18] - The company has launched the Coffee Pilot Ultra system, which does not rely on high-precision maps, enhancing its autonomous driving capabilities [16][18] 3. Tank Brand Continues to Expand - The Tank brand has achieved over 700,000 units in cumulative sales, with a high resale value, solidifying its position in the off-road market [25] - The brand is transitioning from a niche market to a broader audience, supported by diverse product offerings and advanced technology [24][25] 4. Wey Brand: Intelligent Focus on High-End Household Vehicles - The Wey brand is set to launch a flagship SUV, with expectations of returning to a monthly sales volume of over 10,000 units by mid-2025 [35][44] - The product matrix is being expanded to include more models, enhancing the brand's competitiveness in the high-end market [36][41] 5. Profit Forecast and Investment Recommendations - The report forecasts net profits for Great Wall Motors at 14.7 billion, 15.9 billion, and 18.3 billion yuan for 2025 to 2027 [6] - The investment recommendation remains positive, reflecting the company's strong market position and growth potential in both off-road and family vehicle segments [6][11]
长城汽车(601633):智能化转型持续加速,海外销量再创新高
CMS· 2025-03-30 07:25
Investment Rating - The report maintains a "Strong Buy" investment rating for the company [2][6][7]. Core Insights - The company achieved a revenue of 202.2 billion yuan in 2024, representing a year-on-year increase of 16.7%, and a net profit attributable to shareholders of 12.69 billion yuan, up 80.8% year-on-year [1][6]. - The company continues to accelerate its transformation towards smart technology and has achieved record overseas sales, with a total of 454,000 units sold abroad, marking a 44.6% increase year-on-year [6][7]. - The company’s R&D investment has exceeded 10 billion yuan for three consecutive years, with a workforce of 23,000 dedicated to R&D, laying a solid foundation for enhancing research capabilities [6][7]. Financial Performance - In 2024, the company reported a gross margin of 19.5% and a net margin of 6.3%, with a significant reduction in overall expense ratios compared to 2023 [6][7]. - The company’s revenue per vehicle reached 164,000 yuan, an increase of 23,000 yuan year-on-year, achieving a historical high [6][7]. - The projected net profits for 2025, 2026, and 2027 are expected to be 15.52 billion yuan, 18.21 billion yuan, and 20.86 billion yuan respectively, indicating a strong growth trajectory [6][7]. Market Position and Strategy - The company has established a comprehensive sales network covering over 170 countries and regions, with more than 1,400 overseas sales channels [6][7]. - The introduction of new technologies, such as the Hi4 hybrid technology and the Coffee Pilot Ultra smart driving system, demonstrates the company's commitment to innovation and enhancing its competitive edge in the market [6][7]. - The company aims to strengthen its global competitiveness by focusing on high-quality development and expanding its presence in international markets [6][7].