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中金 | 休闲食品行业系列四:魔芋品类空间广阔
中金点睛· 2025-06-03 23:37
Core Viewpoint - The konjac snack industry is gaining popularity among consumers due to its crispy texture and low-calorie, healthy characteristics, indicating a broad future potential for the konjac category [1]. Group 1: Konjac Industry Chain - The demand side shows that konjac is widely used in food, healthcare, industrial, and agricultural fields, with the primary application in food, including snacks, meal replacements, and fresh ingredients. The konjac snack market is projected to reach approximately 172-192 billion yuan by 2024 [3][11]. - On the supply side, the planting area for konjac has been limited and has faced challenges, leading to a decline in planting area for four consecutive years since 2020. The planting area is expected to decrease to 178 million mu in 2024, with a projected 20% reduction in fresh konjac yield due to drought conditions [3][14][19]. Group 2: Industry Barriers and Outlook - The konjac industry faces barriers such as limited planting technology and low barriers in the processing sector. The downstream application space remains large, with significant growth potential in the konjac snack market [4][25]. - The konjac snack segment is considered a promising market due to its health attributes and strong flavor absorption capabilities. The market for konjac snacks is expected to surpass traditional spicy strips, with leading brands like WeLong and YanJinPuZi establishing a strong market presence [4][34]. Group 3: Market Dynamics and Future Trends - The konjac snack market is projected to grow significantly, with WeLong's konjac products expected to generate over 30 billion yuan in sales by 2024, indicating a strong market position [11][34]. - The konjac jelly market is also anticipated to expand, with a projected market size of approximately 47 billion yuan in 2024, driven by consumer demand for innovative and healthy products [12][39]. - The konjac industry is still in its early development stage in China, with significant room for growth compared to Japan, where per capita consumption has declined. The potential for increased per capita consumption in China is expected to rise as the industry matures [27][28].