内容概要：魔芋粉是以魔芋块茎为原料提取的天然功能性添加剂，核心成分葡甘露聚糖（KGM）具有 高黏度、强吸水性等特性，按工艺分为普通与纯化两大类六小类，纯化产品因品质高成为高端领域主流 原料。政策层面，魔芋被列入国家健康产业重点发展作物，全产业链标准化建设加速，云南新平等地通 过"种植-加工-销售"一体化模式推动乡村振兴，为行业提供原料保障。近年来受种植成本高、技术门槛 及市场波动影响，2024年种植面积降至178万亩，但价格走高预计2025年种植面积回升10%。下游应用 覆盖食品、医药、日化等领域，2024年终端市场规模达269亿元，其中休闲零食占比近七成，卫龙魔芋 爽年销超30亿元。供需端，2024年销量达5.48万吨，需求增速超产量，推动市场规模从2020年20亿元跃 升至2024年55亿元（CAGR超20%），预计2025年突破65-75亿元，对比日本市场存在5-10倍增长空间。 未来，技术驱动的高端化、场景多元化及全球化布局将成为核心趋势，精深加工与差异化创新将重塑产 业格局。 相关企业：湖北一致魔芋生物科技股份有限公司、四川新星成明生物科技有限公司、湖北强森魔芋科技 有限公司、岚皋县明富魔芋生物科技 ...

Core Viewpoint - The konjac snack industry is gaining popularity among consumers due to its crispy texture and low-calorie, healthy characteristics, indicating a broad future potential for the konjac category [1]. Group 1: Konjac Industry Chain - The demand side shows that konjac is widely used in food, healthcare, industrial, and agricultural fields, with the primary application in food, including snacks, meal replacements, and fresh ingredients. The konjac snack market is projected to reach approximately 172-192 billion yuan by 2024 [3][11]. - On the supply side, the planting area for konjac has been limited and has faced challenges, leading to a decline in planting area for four consecutive years since 2020. The planting area is expected to decrease to 178 million mu in 2024, with a projected 20% reduction in fresh konjac yield due to drought conditions [3][14][19]. Group 2: Industry Barriers and Outlook - The konjac industry faces barriers such as limited planting technology and low barriers in the processing sector. The downstream application space remains large, with significant growth potential in the konjac snack market [4][25]. - The konjac snack segment is considered a promising market due to its health attributes and strong flavor absorption capabilities. The market for konjac snacks is expected to surpass traditional spicy strips, with leading brands like WeLong and YanJinPuZi establishing a strong market presence [4][34]. Group 3: Market Dynamics and Future Trends - The konjac snack market is projected to grow significantly, with WeLong's konjac products expected to generate over 30 billion yuan in sales by 2024, indicating a strong market position [11][34]. - The konjac jelly market is also anticipated to expand, with a projected market size of approximately 47 billion yuan in 2024, driven by consumer demand for innovative and healthy products [12][39]. - The konjac industry is still in its early development stage in China, with significant room for growth compared to Japan, where per capita consumption has declined. The potential for increased per capita consumption in China is expected to rise as the industry matures [27][28].