Core Insights - "Pain Gold" is gaining popularity among young consumers as a perceived "most valuable asset" due to its association with anime elements and emotional connections [1][3] - The market for IP gold products has seen a significant increase, with a year-on-year transaction growth of 294% in the past year [3] Group 1: Market Trends - The browsing volume for "Pain Gold" topics on social media has surpassed 2.25 million [3] - Several gold products linked to popular anime IPs have been sold at prices nearly three times the daily gold price, indicating high demand [1][3] - Major jewelry brands are leveraging anime collaborations to drive growth, with products like the 80,000 yuan "Mobile Suit Gundam" gold series selling out quickly [3] Group 2: Consumer Behavior - Consumers are increasingly attracted to gold jewelry with trendy IP designs, often combining new pieces with existing ones for a cost-effective approach [11] - The emotional connection and social currency associated with IPs encourage young consumers to pay a premium for "Pain Gold" products [11] - While initial demand is high, some previously popular items have returned to original prices after the hype subsided, suggesting caution in the secondary market [11]