Core Insights - "Pain Gold" is gaining popularity among young consumers as a perceived "most valuable asset" due to its association with anime elements and emotional connections [1][3] - The market for IP gold products has seen a significant increase, with a year-on-year transaction growth of 294% in the past year [3] Group 1: Market Trends - The browsing volume for "Pain Gold" topics on social media has surpassed 2.25 million [3] - Several gold products linked to popular anime IPs have been sold at prices nearly three times the daily gold price, indicating high demand [1][3] - Major jewelry brands are leveraging anime collaborations to drive growth, with products like the 80,000 yuan "Mobile Suit Gundam" gold series selling out quickly [3] Group 2: Consumer Behavior - Consumers are increasingly attracted to gold jewelry with trendy IP designs, often combining new pieces with existing ones for a cost-effective approach [11] - The emotional connection and social currency associated with IPs encourage young consumers to pay a premium for "Pain Gold" products [11] - While initial demand is high, some previously popular items have returned to original prices after the hype subsided, suggesting caution in the secondary market [11]

Group 1 - The term "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to 2-3 times the daily gold price since 2025, leading to a supply shortage [1][3] - A specific gold note, originally priced at 899 yuan per gram, is now being sold for nearly 1600 yuan on second-hand platforms, indicating a significant price increase [3][4] - The collaboration between gold brands and popular IPs is becoming a growth point for several jewelry brands amidst an overall weak gold consumption environment [6][8] Group 2 - High-priced collaborations, such as the 80,000 yuan pure gold series from "Mobile Suit Gundam SEED," have sold out quickly, demonstrating strong demand for these products [8] - The price of gold products linked to popular IPs, such as the 2,800 yuan per gram gold pendant from "Chiikawa," has reached 2.76 times the daily gold price, highlighting the premium consumers are willing to pay [8] - The emotional connection and social currency associated with "pain gold" products encourage young consumers to pay a premium, although caution is advised regarding potential price corrections in the secondary market [6][8]