黄金发展期
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21专访|复旦大学许闲:四支柱支撑保险业进入新一轮黄金发展期
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-23 08:33
Core Insights - The insurance industry in China is entering a "golden development period," providing a historic opportunity for insurance agents to transition into professional consultants [1][3] - The industry is undergoing a fundamental paradigm shift from a product-pushing model to a client-value-centric elite model [1][3] Four Pillars Behind the Golden Development Period - The combination of national policies is aimed at regulating past insurance practices, necessitating a shift from extensive growth to quality-focused growth [3][4] - The challenges of an aging population and declining birth rates are creating new trends in wealth management and retirement planning [3][4] - The awakening of younger generations, particularly those born after 2000, is leading to increased awareness and demand for insurance products [3][4] - Historical data shows that as GDP per capita exceeds $10,000, insurance industries in mature economies experience significant growth, indicating a similar trajectory for China [4] Differences from Previous Growth Phases - The current phase differs from the high-growth periods of 2018 and 2019 due to natural cyclical fluctuations in the industry [5] - The focus has shifted from pursuing growth in a saturated market to emphasizing quality development [5] Three Key Directions for Industry Transformation - The industry must prioritize improving the quality of its services, particularly through enhancing the scale and quality of the agent workforce [6][7] - Embracing technological advancements, especially in AI and big data, is crucial for improving operational efficiency [6][7] - Protecting consumer rights is increasingly important, as consumer awareness is rising, necessitating better products and services [6][7] Product and Channel Transformation - The shift from traditional life insurance to participating insurance products is driven by market conditions and consumer preferences [8][9] - The decline in predetermined interest rates is making participating insurance more attractive, as it allows consumers to share in the insurer's profits [8][9] Agent Channel Transformation - The implementation of agent classification and "reporting and operation integration" policies is fostering a more professional and sustainable agent workforce [10] - Despite a decline in overall premium income, the new business value rate has increased, indicating a positive trend towards quality over quantity [10] Core Competencies for Agents - Agents need to enhance their understanding of the industry's value and their professional capabilities across various domains [11][12] - Building strong service capabilities is essential, as personal connections and empathy are increasingly valued in the AI era [11][12] Key Directions for Insurers - Insurers must maintain confidence in the industry and adhere to principles of professionalism and long-termism to navigate the golden development period [13] - The insurance sector should leverage modern technologies to enhance its societal value and contribute to social welfare [13]