Core Viewpoint - The new tax policy on gold, effective from November 1, 2025, aims to regulate the gold market by mandating that investment gold transactions occur through official exchanges, while consumer gold must be purchased through compliant retail channels [1][3]. Industry Impact - The announcement will disrupt the traditional processing structure of the gold industry, affecting all players from upstream processors to downstream retailers and consumers [3][6]. - The policy allows buyers who purchase standard gold through exchanges to be exempt from value-added tax (VAT), while those who do not must pay a 13% VAT, significantly impacting profit margins for non-compliant businesses [4][6]. Transformation of the Supply Chain - The tax reform is expected to accelerate the industry's shift towards standardization and centralization, particularly impacting upstream processing operations that previously relied on informal channels to minimize tax liabilities [6][8]. - The requirement for all investment gold to be traded through national exchanges will enhance transparency and traceability, reducing tax evasion and illegal circulation [6][8]. Retail Market Dynamics - Retail costs are anticipated to rise, leading to a potential closure of around 30% of small franchise stores in lower-tier cities, while luxury brands may remain less affected due to their focus on cultural and aesthetic value rather than material costs [7][9]. - The traditional low-price model of certain merchants is under threat, as compliance costs and VAT will eliminate their competitive pricing advantage [7][8]. Consumer Price Effects - Following the announcement, gold jewelry prices have increased significantly, with major brands raising prices by over 5% within days, leading to consumer concerns about affordability [11][13]. - The price of gold bars has also risen, making bank purchases of investment gold a more attractive option for consumers [13][14]. Future Market Outlook - The market is expected to evolve into a clearer distinction between investment and consumer gold, promoting a healthier and more regulated environment [14]. - The shift may lead to a consolidation of smaller players who cannot adapt to the new regulations, while larger firms that can comply will thrive [8][14].