Core Insights - The price of gold jewelry has dropped below 1000 yuan per gram, leading to increased consumer interest and foot traffic in jewelry stores [1][3] - Major brands like Chow Tai Fook and Lao Feng Xiang have seen their gold prices fall to around 998 yuan per gram, with smaller brands offering even lower prices [3] - The decline in gold prices is attributed to a strong US dollar and decreasing geopolitical risks, which have reduced the demand for gold as a safe-haven asset [3] Industry Trends - The recent drop in gold prices presents a buying opportunity for consumers looking to purchase gold jewelry [4] - Consumers are advised to choose reputable stores and verify the purity and quality of gold before making purchases [4] - Despite the current price drop, gold remains a significant asset for consumers, valued both for its aesthetic appeal and as a means of wealth preservation [4]