1×3×N生态战略
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荣耀交出2025年亮眼成绩单 AI终端生态多点开花
Zheng Quan Ri Bao Wang· 2026-01-20 12:59
Core Insights - Honor has made significant breakthroughs in its three strategic directions: youthfulness, globalization, and high-end positioning, with the launch of three new products showcasing its comprehensive strength in industrial design and technology integration [1] Group 1: Global Expansion and Market Performance - Honor's global market presence has expanded, with smartphone shipments surpassing 71 million units for the first time, and overseas shipments increasing by approximately 55% year-on-year in the first three quarters of 2025, ranking highest among the top ten global brands [2] - The proportion of overseas shipments in Honor's total has risen from less than 10% in early 2021 to nearly half by Q3 2025, marking a strategic shift where international business has become a core pillar for scale and operational resilience [2] - In emerging markets, Honor focuses on the mid-to-high-end segment, prioritizing the $300 to $499 price range, which accounts for 23% of its overseas shipments from early 2025 to date, the highest among major Chinese brands [2] Group 2: Regional Market Achievements - Honor's performance in regional markets is notable, with over 10 million units shipped in Latin America and the Middle East, and market shares exceeding 10% in 17 key countries [3] - Sri Lanka saw a 150% year-on-year increase in shipments, achieving the top market position for two consecutive quarters, while the Philippines also reached the market leader status [3] - Honor's R&D investment is projected to reach 11.5% of revenue in 2025, with over 2,100 AI-related patents filed, covering various cutting-edge fields [3] Group 3: AI Ecosystem Development - In 2025, Honor announced its "Alpha Strategy," transitioning from a smartphone manufacturer to a leading AI terminal ecosystem company, with multiple strategic initiatives launched throughout the year [4] - The company has entered the robotics industry, achieving a record speed of 4 meters per second with its self-developed humanoid robot, and opened a global flagship store to showcase AI smart living [4] - Honor's "1×3×N" ecosystem strategy aims to create a smart interconnected ecosystem across brands and devices, with a focus on empowering partners through various models [4] Group 4: Competitive Positioning and Future Outlook - Under new management, Honor has undergone a comprehensive transformation, positioning itself to compete fairly with global giants by leveraging technological leadership and differentiated advantages [5] - The company aims to transition from a hardware manufacturer to an intelligent ecosystem platform between 2026 and 2028, supported by its AI capabilities and global channel layout [6]
深圳千亿AI终端集群加速:荣耀“1×3×N”生态战略落地
Yang Guang Wang· 2025-10-25 08:27
Core Insights - The article highlights Shenzhen's pivotal role in the global AI revolution, marked by the Honor Global Developer Conference, which signifies a key transition for Honor from a smartphone manufacturer to an AI terminal ecosystem company [1][11] - Shenzhen's AI industry is projected to exceed 360 billion yuan in 2024, with over 2,800 companies, showcasing its leading position in innovation and industrial vitality [3] Group 1: Industry Development - Shenzhen's action plan aims for its AI terminal industry to reach over 800 billion yuan by 2026, with aspirations to surpass 1 trillion yuan, reflecting a significant shift from policy-driven to innovation-driven growth [4] - The AI terminal industry in Shenzhen is experiencing explosive growth due to the synergy of policy guidance, technological innovation, and market demand [4][10] Group 2: Honor's Strategic Initiatives - Honor introduced the "1×3×N" ecological strategy to address the fragmentation in the AI terminal ecosystem, focusing on system solutions through the HONOR AI Connect platform [5] - The AI Connect platform has connected over 30 million ecological devices, significantly reducing integration and development costs for partners, fostering collaborative innovation [7] Group 3: Technological Advancements - Honor showcased its deep integration of manufacturing and AI, exemplified by the MagicV5 foldable flagship, which achieved manufacturing precision of 0.003 mm, highlighting the unique advantages of Shenzhen's industrial collaboration [8] - The introduction of the "self-evolving" YOYO intelligent system in MagicOS10 marks a significant advancement towards higher-level AI operating systems [8] Group 4: Future Outlook - The consensus among industry representatives is that the future of AI terminals lies in building an open, collaborative, and practical ecosystem rather than focusing solely on individual product performance [10] - Honor's flagship store and the Pingshan smart manufacturing park create a closed-loop model from R&D to user experience, driving the dual engines of cutting-edge manufacturing and user engagement [10]
荣耀发布“1×3×N”生态战略 打造跨品牌、跨场景、跨设备的智能互联生态
Zheng Quan Ri Bao Wang· 2025-10-23 12:32
Core Insights - The event "Intelligent Connectivity: Co-creating Ecosystems" marks a significant step for Honor in its transformation into an AI terminal ecosystem company [1] - Honor aims to address the fragmentation in the AI terminal ecosystem by creating a human-centered, hardware-software integrated, scenario-based ecosystem [1][2] Group 1 - Honor's chairman, Wu Hui, emphasized the synergy between policy direction, technological breakthroughs, and market demand, accelerating industrial transformation [1] - The company introduced the "1×3×N" ecological strategy to build a smart interconnected ecosystem across brands, scenarios, and devices [1] - Honor's product line president, Fang Fei, stated the company's transition from a terminal device manufacturer to a leading global AI terminal ecosystem company [1] Group 2 - The HONOR Connect platform has successfully connected over 30 million ecological devices since its launch in 2022, establishing a solid foundation for connectivity [2] - The new HONOR AI Connect platform has been launched to enhance AI capabilities, transitioning from "connectivity" to "intelligent connectivity" [2]