11月13日，越秀地产"江南三章"产品发布会在杭州西子宾馆正式启幕，运河樾、如玺华院、观锦宸樾府三座低密作品联袂亮相。此次推出的三大项目，将 越秀地产深耕杭州15载的人居洞察与营造经验进行深度沉淀，不仅在文化融合与产品细节上颇具匠心，更在健康科技、空间美学与社区场景等实现全维进 阶。 "江南三章"的亮相，展现了越秀地产在高端住宅领域的系统性思考与优秀设计能力。在居住价值重构的当下，越秀以引领时代的产品标准，为杭州乃至全 国高端住宅市场树立了价值新范式。 发布会以品牌片《越见杭州》正式拉开序幕。影片深情回望越秀与杭州同频共振的15年历程。从城市向西拓展，到钱塘江岸崛起，从TOD轨道之上的开 拓，到如今三座低密作品的赋新，呈现出越秀与杭州共生共进、共赴未来的信心与实力。 在深耕杭州15年的重要时刻，越秀地产华东区域联席总经理詹瑞林诚挚致辞。他表示，在杭州这片热土上，越秀用15年书写了一部与城市共成长的"江南 三章"：越秀广泛参与杭州多个区域建设，参与并见证着杭州城市发展的宏伟进程，这是"造城"的广度；越秀坚持从土地文脉中提炼精神，从生活场景中 洞察需求，形成"定制"的深度；越秀围绕"品质、温度、智慧、成长"四大维 ...

Core Viewpoint - The Chinese real estate market is shifting towards a focus on high-quality housing, moving away from mere scale expansion, as evidenced by a 1.16% structural increase in new home prices across 100 cities in the first half of 2025 [2][3] Group 1: Company Performance - Yuexiu Property achieved a contract sales amount of 61.5 billion yuan, marking an 11% year-on-year growth and completing 50.04% of its annual sales target of 120.5 billion yuan [2][3] - The company's revenue reached 47.57 billion yuan, reflecting a 34.6% increase year-on-year, demonstrating consistent growth over seven years [2][3] - Yuexiu Property is the only local state-owned enterprise to receive an investment-grade rating from S&P, highlighting its strong market position [2] Group 2: Market Trends - The real estate market is showing signs of stabilization, with a 15.5 percentage point reduction in the year-on-year decline of national commercial housing sales area in the first half of 2025 compared to the same period in 2024 [3] - The overall sales price per square meter for Yuexiu Property increased by 48.1% year-on-year, reaching 35,100 yuan, indicating a successful focus on high-capacity cities [3] Group 3: Strategic Initiatives - Yuexiu Property has adopted a differentiated approach by controlling investment quality, with a 92% investment concentration in core cities and an average premium rate of only 9% [4] - The company has implemented a targeted land acquisition strategy, focusing on smaller plots in older urban areas to enhance efficiency and reduce risk [4] - The "Four Good" corporate strategy, emphasizing good products, services, support, and living conditions, has been a cornerstone of Yuexiu's competitive advantage since 2019 [6] Group 4: Product Development - Yuexiu Property has invested over 10,000 square meters in a research and development center to support its product quality initiatives [6] - The company has introduced a "4×4 good product concept" and a "4+X" product system, which includes 16 specific value propositions to meet the evolving needs of homebuyers [6] - Yuexiu's projects have received multiple industry awards, including recognition as one of the top ten high-end and quality works in the country [6] Group 5: Customer-Centric Approach - The company emphasizes understanding customer needs, particularly in the context of stable demand from first-time and upgrading homebuyers [7] - Projects like Yuexiu Guanyue have integrated environmental and community features, enhancing the living experience and addressing buyer concerns [5][8] - The management's commitment to quality and customer satisfaction is evident in the successful delivery of projects like the Pazhou South TOD, showcasing a focus on detail and quality [8][9]