Group 1 - Weibo reported a solid growth in Q1 2025 with total revenue of 2.883 billion RMB and adjusted operating profit of 943 million RMB, alongside 591 million monthly active users and 261 million daily active users [1] - The successful WAW event during the May Day holiday showcased Weibo's strategic planning in content ecosystem development, filling a gap in the northern large-scale gaming and anime exhibition market [1][3] - The WAW event attracted 68,000 attendees, indicating Weibo's ability to leverage its user base and content ecosystem to create a significant cultural impact [3] Group 2 - Weibo's unique synergy of "social interaction + trending topics + content distribution" enabled the effective spread of niche cultural content to a broader audience, with WAW generating 87 trending topics and over 2.45 billion topic views [6] - The platform has established a comprehensive content ecosystem in the ACG sector, involving over 3.2 million users and a diverse creator matrix, which supports the event's popularity and engagement [7][9] - WAW featured over 130 IPs and 700 guests, with more than 30 interactive activities, enhancing the integration of fans and content providers [9] Group 3 - The event's success demonstrated Weibo's ability to create a closed-loop content ecosystem, enhancing the depth and breadth of content while facilitating user engagement and social sharing [11] - WAW served as a new customer acquisition platform for game developers, with significant participation and download rates for various games, showcasing the event's commercial potential [11][13] - The event also contributed to local economic growth, boosting foot traffic and revenue in the surrounding areas during the May Day holiday [16] Group 4 - WAW reflects a strategic shift for Weibo from a social platform to an industry hub, aligning with the evolving ACG industry trends and user demands for immersive experiences [17] - The user operation strategy is transitioning from traffic aggregation to community-driven content co-creation, with significant contributions from core user groups [18] - Weibo's content ecosystem is evolving towards a more integrated model, enhancing IP influence and expanding commercial opportunities [23][27] Group 5 - Weibo's systematic approach to talent cultivation through various plans is fostering a structured IP development process, linking online engagement to offline monetization [28][30] - The platform is now a connector within the ACG industry, facilitating seamless integration across multiple sectors, including culture, entertainment, and retail [31] - WAW exemplified the deep integration of ACG culture with urban cultural consumption, contributing to the development of new cultural landmarks [33][34]