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哔哩哔哩-W:多元内容生态推动增长,预测第四季度营业收入78.74~89.58亿元,同比增长1.8%~15.8%
Xin Lang Cai Jing· 2026-02-12 12:12
Core Viewpoint - Bilibili's fourth-quarter performance is projected to show revenue between 7.874 billion to 8.958 billion yuan, with a year-on-year growth of 1.8% to 15.8%, and net profit expected to range from 120 million to 556 million yuan, reflecting a growth of 33.7% to 517.9% [1][7]. Revenue and Profit Forecast - Projected revenue for Q4 2026 is between 78.74 billion to 89.58 billion yuan, with a year-on-year increase of 1.8% to 15.8% [1][7]. - Expected net profit is between 1.20 billion to 5.56 billion yuan, indicating a growth of 33.7% to 517.9% [1][7]. - Adjusted net profit is forecasted to be between 3.52 billion to 8.97 billion yuan, with a year-on-year change of -22.3% to 97.9% [1][7]. Business Performance Insights - As of Q3 2025, Bilibili's monthly active users (MAU) reached 376 million, a year-on-year increase of 8%, with a retention rate of 80% for official members [4][11]. - The gaming segment saw significant success with the release of "Three Kingdoms: Strategy of the World," which became the fastest game to reach 1 billion yuan in revenue [4][11]. - Advertising revenue in Q3 2025 grew by 23% to 2.57 billion yuan, driven by brand, performance, and native advertising [5][13]. Financial Highlights - In Q3 2025, Bilibili achieved revenue of 76.85 billion yuan, a year-on-year increase of 5.2%, with an adjusted net profit of 7.86 billion yuan, reflecting a growth of 233% [5][13]. - The gross margin increased by 1.8 percentage points to 36.7% [5][13]. - Revenue from mobile games decreased by 17.1%, while value-added services grew by 7.1%, and advertising revenue exceeded expectations with a growth of 22.7% [5][13]. Future Outlook - The company anticipates continued revenue and adjusted net profit growth over the next three years, supported by a strong core user base and innovative content offerings [5][13].