海南日报海口10月20日讯(海南日报全媒体记者 刘晓惠 实习生 劳兰婷)10月20日，海南日报全媒 体记者从省旅游和文化广电体育厅获悉，海南放心游平台面向全国公众推出的AI文旅智能体"海小南"， 现已在支付宝APP上线运行，在支付宝页面搜索"海南放心游"即可进入。 据了解，基于"AI+文旅场景"，"海小南"将平台公共服务与AI智能客服深度融合，面向海南本省特 色旅游场景提供更准确、更及时、更可靠的智慧出游体验。"海小南"作为游客在海南的"电子旅游搭 子"，可提供当地商户信息查询、在线投诉理赔、旅游产品购买等综合服务功能。 游客还可与"海小南"智能体对话互动，获取餐饮美食、娱乐休闲推荐以及个性化行程规划服务，快 速制订旅行计划。丰富的个性化服务场景将帮助游客高效规划行程，享受轻松便捷的智能旅游服务。 海南放心游平台 文旅智能体"海小南"上线 可提供商户信息查询、投诉理赔等服务 值得关注的是，在游客游览景区时，可开启"海小南"的AI伴游功能，实现实时定位导航。"海小 南"还可提供景点介绍、语音讲解及游玩路线等实时陪伴服务，全方位提升游客的旅游体验。智能化导 览服务让游客在海南游玩更加安心便捷。 ...

Core Viewpoint - Guilin Tourism (000978) reported a slight increase in revenue and significant growth in profits for the first half of 2025, driven by strategic initiatives and innovative tourism products [1] Financial Performance - The company achieved an operating income of 197 million yuan, a year-on-year increase of 0.33% [1] - Operating profit reached 7.55 million yuan, an increase of 25.87 million yuan year-on-year [1] - Net profit attributable to shareholders was 8.01 million yuan, up by 27.10 million yuan compared to the previous year [1] - The company received 2.35 million visitors, a 6.96% increase year-on-year [1] Strategic Initiatives - The company implemented a strategy focused on "stabilizing existing stock, promoting activity, and expanding new stock" [1] - It launched diverse cultural tourism activities and products to attract visitors, contributing to local tourism vitality [1] - The company emphasized the "Four Seasons Travel" theme, introducing seasonal tourism products during major holidays [2] Product Innovation - Guilin Tourism explored the "Tourism+" model, enhancing business boundaries through high-quality wellness tourism and AI integration [3] - The company collaborated with cultural teams to create unique cultural products, focusing on core IP development [3] - It integrated resources to create a comprehensive tourism experience combining hotels, entertainment, and performances [3] Marketing Strategies - Cross-industry marketing efforts included partnerships with popular mobile games and high-end brands to promote customized tourism products [4] - The company enhanced digital marketing through social media platforms to attract visitors and showcase tourism resources [4] Operational Improvements - The company strengthened internal control systems and optimized management structures, resulting in a decrease in operating costs by 1.90% [5] - Management expenses were reduced by 7.47%, reflecting effective cost control measures [5] - The company actively pursued the disposal of low-efficiency assets, generating significant rental income [5][6] Future Outlook - The tourism industry is expected to benefit from policies encouraging innovative consumption and inbound tourism [6] - Guilin Tourism aims to continue launching innovative cultural tourism activities and products, enhancing visitor experiences and driving sustainable growth [6]