AI与消费融合

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WAIC现场,消费企业成 AI 落地 “显眼包”
虎嗅APP· 2025-07-30 15:00
Core Viewpoint - The integration of AI into consumer products is evolving from a technical novelty to a part of daily life, but the journey remains challenging and superficial in many areas [3][8][22]. Group 1: AI in Fast-Moving Consumer Goods (FMCG) - Major FMCG companies are showcasing AI innovations, such as Yili's real-time AI supply chain system and Feihe's AI-driven safety and nutrition enhancements for infant formula [6][5]. - Unilever launched the "AI for Science" platform, which includes six AI models for product development and ingredient selection [6]. - PepsiCo's booth featured humanoid robots that engage with visitors, highlighting the entertainment aspect of AI in consumer interactions [6][8]. Group 2: Smart Glasses and Fashion - The AI glasses segment is gaining popularity, with products shifting towards lightweight and personalized designs to appeal to younger consumers [10][12]. - Alibaba's Quark AI glasses integrate various services, such as navigation and payment, enhancing user convenience [12]. - Despite the excitement, no domestic AI/AR glasses brand has achieved significant market success yet, indicating that the market is still in its infancy [16][22]. Group 3: AI in Sports and Fitness - AI fitness devices, like the "AI personal trainer mirror," are gaining traction, providing real-time feedback on exercise form [19]. - The introduction of consumer-grade exoskeletons, such as the VIATRIX, marks a significant step into the civilian market for AI-assisted physical activities [20]. - The beauty industry is also leveraging AI for personalized skincare solutions, as demonstrated by the AI skin analysis robot [20]. Group 4: AI in Content Creation and Office Efficiency - AI tools are enhancing workplace productivity, with features like automatic video editing and real-time translation [21]. - The "Giant AI Super Intelligent Entity" from Botao Technology is designed to interact with tourists, showcasing the potential of AI in the tourism sector [21]. Group 5: Future of AI in Consumer Experience - The relationship between AI and consumers is evolving beyond mere product purchases to include experiences, emotional value, and engagement [22]. - The 2025 WAIC event highlighted the ongoing transformation of AI from a background technology to a central element in consumer lifestyles [22].