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实现增长:从领导者思维到行动的跨越
麦肯锡· 2025-04-25 05:16
Core Insights - The article emphasizes the importance of a growth mindset among leaders to drive sustainable growth and enhance shareholder returns, highlighting that high-growth companies achieve an average total shareholder return (TSR) that is 50% higher than their peers [1][2] - It identifies five key mindsets that leaders of growth-leading companies adopt: prioritizing growth, taking bold actions, being customer-centric, attracting and developing talent, and executing rigorously [3] Group 1: Commitment to Long-Term Growth - The first step in investing for growth is to establish long-term growth objectives and take action to achieve them. 72% of surveyed leaders set growth targets above industry benchmarks, but only 22% of their time is spent on long-term initiatives [4][7] - Companies that prioritize long-term growth over short-term gains tend to achieve higher revenue growth, yet many leaders struggle to allocate sufficient time and resources to long-term strategies [4][7] Group 2: Bold Actions for Growth - Bold actions involve breaking conventions and being willing to explore non-traditional growth opportunities. 83% of growth-leading companies encourage teams to experiment with new ideas and prioritize speed over perfection [8][12] - Growth-leading companies are more likely to regularly assess the progress of their growth plans and adjust resources accordingly, with a 10% higher tendency to evaluate plans monthly or quarterly [9] Group 3: Customer-Centric Approach - Optimizing customer experience is crucial for driving growth, with companies that prioritize customer experience seeing revenue growth rates twice that of their peers. 63% of leaders view customer feedback as a key source of growth ideas [13][16] - Despite recognizing the importance of customer insights, only 15% of leaders consistently incorporate customer feedback into decision-making [13][16] Group 4: Talent Development - Talent is essential for growth, yet 69% of leaders believe their organizations have significant talent gaps. Less than 8% are confident in their talent strategies to meet future growth needs [18][20] - Growth-leading companies focus on aligning talent development with growth objectives, fostering a culture that supports innovation and productivity [20] Group 5: Effective Execution - To achieve growth goals, leaders must establish a robust operational rhythm to manage growth initiatives and clarify responsibilities. Only 10% of leaders feel they have the necessary data and insights to support growth initiatives [20][21] - Successful growth transformations require consistent actions and the ability to adapt strategies based on performance evaluations and market changes [21][22]