Group 1 - The core event was the launch of the "Huanxin" theme activity in Xi'an by Shangpin Home, promoting home improvement and consumer incentives through national policies and special offers [1][3][29] - The company introduced integrated new products for doors, walls, and cabinets, along with a "buy one get one free" policy, addressing consumer demand for high-quality and cost-effective custom home solutions [5][19][25] - The event featured a collaboration with actress Lan Xiya, who served as a special experience officer, enhancing the brand's engagement with consumers through interactive experiences [7][11][29] Group 2 - Shangpin Home's general manager emphasized the company's commitment to supporting families in achieving their home improvement dreams through government subsidies and promotional measures [3][25] - The company has upgraded its local services, including a new 3000㎡ warehouse in Xi'an, which has reduced average delivery times from 15 days to as fast as 7 days [7][19] - The "buy one get one free" initiative allows consumers to receive additional furniture with their cabinet purchases, further incentivized by a 15% government subsidy, making home improvement more affordable [25][29] Group 3 - The new integrated product line aims to redefine home aesthetics and quality, addressing consumer preferences for cohesive design and functionality [19][22] - The event also highlighted the company's ongoing commitment to social responsibility through its "Love School" initiative, which has supported rural education for over a decade [17] - The marketing strategy combines product offerings, celebrity endorsements, and government policies to create a comprehensive consumer experience, driving growth in the home improvement market [29][30]