AI助力农特产品直播带货
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感知山东| 青岛精准培训农村电商带头人
Sou Hu Cai Jing· 2025-11-10 04:08
Core Insights - Rural e-commerce is emerging as a vital link between rural areas and urban consumers, facilitating the sale of natural products from farmers to city dwellers [1] - Qingdao is focusing on enhancing the capabilities of rural e-commerce leaders through targeted training programs to boost collective and individual farmer incomes [1][24] Training Programs - A 10-day training program for rural collective economic organization leaders was successfully completed, emphasizing rural e-commerce live streaming [3] - The training included theoretical learning and practical visits to various successful e-commerce models, enhancing participants' confidence and operational skills [4][13] Curriculum and Content - The training covered policy interpretation, market trends, and practical skills for rural e-commerce development, aiming to improve participants' operational capabilities [6] - Experts from various institutions provided insights on live streaming, AI tools, and digital marketing strategies relevant to agricultural products [8] Practical Applications - Participants engaged in hands-on activities, including creating promotional videos and conducting live sales, which resulted in significant engagement and sales [15][19] - The training also featured case studies and expert sharing sessions to provide real-world insights into successful e-commerce strategies [16][22] Future Directions - The initiative aligns with national policies aimed at enhancing agricultural product consumption and promoting rural e-commerce [24] - Qingdao plans to continue developing a talent cultivation system for rural e-commerce, leveraging digital tools to invigorate the rural economy and expand market reach [24]