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感知山东| 青岛精准培训农村电商带头人
Sou Hu Cai Jing· 2025-11-10 04:08
Core Insights - Rural e-commerce is emerging as a vital link between rural areas and urban consumers, facilitating the sale of natural products from farmers to city dwellers [1] - Qingdao is focusing on enhancing the capabilities of rural e-commerce leaders through targeted training programs to boost collective and individual farmer incomes [1][24] Training Programs - A 10-day training program for rural collective economic organization leaders was successfully completed, emphasizing rural e-commerce live streaming [3] - The training included theoretical learning and practical visits to various successful e-commerce models, enhancing participants' confidence and operational skills [4][13] Curriculum and Content - The training covered policy interpretation, market trends, and practical skills for rural e-commerce development, aiming to improve participants' operational capabilities [6] - Experts from various institutions provided insights on live streaming, AI tools, and digital marketing strategies relevant to agricultural products [8] Practical Applications - Participants engaged in hands-on activities, including creating promotional videos and conducting live sales, which resulted in significant engagement and sales [15][19] - The training also featured case studies and expert sharing sessions to provide real-world insights into successful e-commerce strategies [16][22] Future Directions - The initiative aligns with national policies aimed at enhancing agricultural product consumption and promoting rural e-commerce [24] - Qingdao plans to continue developing a talent cultivation system for rural e-commerce, leveraging digital tools to invigorate the rural economy and expand market reach [24]
版博会上,山东展区成版权保护科普课堂——“第一时间申请版权登记,心里踏实多了!”
Da Zhong Ri Bao· 2025-10-17 01:07
Core Insights - The 10th China International Copyright Expo opened in Qingdao, attracting over 1,100 exhibitors, showcasing new products, technologies, and achievements in China's copyright industry [1] - The event highlights the importance of copyright protection in various sectors, including agriculture and cultural products, demonstrating how it can enhance product value and prevent infringement [2][4] Group 1: Copyright Protection in Agriculture - Weifang Guo brand watermelon has implemented a comprehensive copyright protection system, applying for over 100 copyright registrations, which has significantly reduced infringement issues [1] - The sales of Guo brand watermelon seeds reached 59 million, with a production value of nearly 340 million yuan, reflecting a year-on-year growth of 22.2% [1] Group 2: Digital Copyright Innovations - Shandong Publishing Group showcased core projects in digital copyright, including a dual-certificate service model combining copyright registration and blockchain technology for enhanced protection [2] - The Shandong digital integration copyright trading platform has over 280,000 registered users and offers more than 400,000 new publishing data resources [3] Group 3: Technological Advancements in Copyright Protection - The "Eagle Eye Monitoring System" and "TIN Chain" copyright protection system have registered over 800,000 copyright works, providing monitoring and infringement identification for over 300,000 photographers [3] - The ancient book digital resource platform has digitized over 24,000 ancient books, making them accessible online, which broadens their application prospects [3] Group 4: Cultural and Creative Industry Insights - The event emphasizes that copyright is not merely a cost but a vital component for cultural innovation and value transformation, serving as a "birth certificate" for creative products [5] - The Shandong exhibition area featured over 50 companies, focusing on a digital-enabled copyright ecosystem, showcasing new achievements in copyright protection and application [5]
青岛崂山因地制宜做好农业特色产业“大文章”
Zhong Guo Jing Ji Wang· 2025-05-16 09:05
Group 1 - The core viewpoint emphasizes the development of local agricultural specialties in Laoshan District, Qingdao, focusing on both traditional and emerging agricultural products [1] - Laoshan District has established a modern rural industrial system, promoting new industries and business formats, with a strong emphasis on the brand value of Laoshan tea, projected to reach 1.758 billion yuan in 2024 [1] - The district has successfully created multiple provincial and national agricultural product brands, enhancing the recognition and reputation of its agricultural products [1] Group 2 - Various cultural and tourism events, such as the Cherry Blossom Festival and the Shazikou Mackerel Festival, are being organized to stimulate local consumption and enhance visitor experiences [2] - The district plans to continue hosting agricultural-themed festivals to attract more tourists and promote rural consumption, integrating agriculture with cultural and tourism development [2] - The recent Huabiao Awards provided a platform for showcasing local products like Laoshan tea and Wangge Village steamed buns, enhancing their visibility and market potential [3] Group 3 - Laoshan District aims to expand sales channels for its agricultural products through promotional activities in major cities and collaboration with the Guangdong-Macao Deep Cooperation Zone [3] - The district is focused on deepening consumer engagement and enhancing the market presence of its agricultural products through various promotional events and tasting activities [3]