Core Viewpoint - OpenAI emphasizes that AI is fundamentally a tool, and its impact on learning depends on how it is utilized [6][7][10]. Group 1: AI as a Tool - Leah Belsky, OpenAI's education director, addresses concerns about AI leading to "brain rot," stating that the key lies in its usage [6][8]. - If students use AI merely as an "answer machine," it can hinder learning, as true knowledge requires effort and understanding [9][10]. - Conversely, when used to enhance critical thinking and creativity, AI can significantly promote learning [10][11]. Group 2: Learning Mode - OpenAI has introduced a "learning mode" for ChatGPT, designed to shift its role from providing answers to guiding students in finding answers [16][18]. - This mode employs Socratic questioning to encourage deeper understanding and retention of concepts, contrasting with traditional methods that simply provide answers [19][20]. - The learning mode aims to improve user experience by fostering active engagement in the learning process [16][19]. Group 3: AI's Role in Education - AI's most significant impact in education is seen outside the classroom, providing support to students who lack access to quality teachers or resources [21][22]. - Teachers and educational institutions are increasingly recognizing AI as a valuable tool, adapting their approaches to incorporate AI into learning [23][24]. - OpenAI envisions a future where AI offers standardized content and tutoring, while human teachers focus on social skills and emotional guidance [29].

Core Insights - Quark has focused heavily on the college entrance examination (Gaokao) season, investing significant resources to create a competitive edge in this area over the past seven years [1][2] - The company has developed various features such as intelligent volunteer selection and admission probability assessment, and has engaged in high-profile marketing campaigns to enhance visibility during the Gaokao season [1][2] - Quark's strategy aims to bridge the information gap for students in second and third-tier cities and remote areas, promoting the use of AI in education [2][4] Group 1: Product Development and Market Strategy - Quark prioritizes Gaokao volunteer filling services, which is considered the highest priority among all its business operations [1] - The company has launched the first self-developed Gaokao volunteer model and specialized knowledge base, creating a closed-loop decision-making process for students [1] - Quark's marketing efforts have included partnerships with popular figures to increase brand recognition and user engagement during the Gaokao season [1][2] Group 2: User Engagement and Retention - The AI system developed by Quark helps reduce the burden on teachers and students in remote areas by providing tailored recommendations based on students' scores and interests [5][6] - Quark's tools have been effective in attracting young users, with over 50% of its user base being from the post-2000 generation [7][8] - The company aims to convert users from one-time service to long-term engagement through various app features, enhancing user retention [7][8] Group 3: Data Accuracy and Cost Implications - Quark's Gaokao volunteer model utilizes authoritative official admission data, ensuring accurate recommendations for students [8][9] - The development of this model involves significant costs, estimated to be in the millions, due to the need for high-quality data and computational resources [10][11] - The company has increased its computational resources by 100 times compared to the previous year to support the Gaokao season, indicating a substantial investment in infrastructure [11] Group 4: Market Dynamics and Challenges - The AI industry faces challenges with user retention, as many companies struggle to maintain users acquired through heavy marketing expenditures [12][13] - Quark has emerged as a leading player in the AI product market, particularly during the Gaokao season, by effectively targeting underserved demographics [14][15] - The combination of user acquisition through marketing and deep engagement in educational contexts presents a unique strategy for Quark in the competitive AI landscape [15]