Core Insights - Bilibili's presence at the Shanghai Auto Show highlights its growing confidence in commercial capabilities, with the auto sector becoming a significant revenue stream [2][5] - The platform's unique content strategy aims to maintain quality while exploring monetization opportunities, as evidenced by its distinctive exhibition setup [2][6] - Bilibili's automotive content has seen substantial growth, with a 50% increase in viewership and a 139% rise in videos exceeding one million views over the past year [6][8] Group 1: Exhibition and Investment - Bilibili's exhibition space at the auto show was 1,500 square meters, comparable to medium-sized automakers, indicating a significant investment estimated in the millions [1] - The platform's strategic location opposite major automotive brands maximized visibility and traffic [1] Group 2: Target Audience and Market Trends - The average age of first-time car buyers in China is 30.5 years, with a quarter of Gen Z consumers targeting vehicles priced over 200,000 yuan, indicating a shift towards the mid-to-high-end market [3] - Young consumers are increasingly becoming the primary market for car manufacturers, prompting executives to engage with Bilibili's audience [5] Group 3: Content and Engagement - Bilibili's automotive content creators are producing in-depth analyses, enhancing the platform's reputation for quality and expertise in automotive technology [6] - The platform has introduced initiatives like the "Car Circle 'B' Morning Report," providing tailored content for auto show attendees, which includes QR codes linking to detailed video analyses [6] Group 4: Marketing and Cost Efficiency - New car marketing efforts on Bilibili have resulted in a 30% reduction in customer acquisition costs compared to industry averages, demonstrating effective targeting of tech-savvy audiences [8] - Bilibili's collaboration with various content creators has led to significant exposure for new models, such as the智界R7, achieving over 2.7 billion total views [7]