Core Viewpoint - The global DRAM market is experiencing a significant shortage and price surge, with major players like Adata and Team Group halting quotes, indicating a hotter market than expected and a potential for further price increases [1][2] Group 1: Market Dynamics - Adata's chairman stated that the current quarter marks the beginning of a major bull market for memory chips and a severe shortage, with industry prosperity expected by 2026 [1] - The DRAM price surge is driven by increased demand for data storage due to AI, leading major manufacturers like Samsung, SK Hynix, and Micron to focus on high-bandwidth memory (HBM) and reduce production of DDR4 and DDR5 [1][2] - The halt in quotes by Adata and Team Group reflects a shift in strategy to maximize profits amid severe supply shortages, as they aim to control inventory and adjust allocation methods [2][3] Group 2: Financial Performance - Adata reported a revenue of NT$5.244 billion in September, marking a 19-year monthly high, with a month-over-month increase of 5.24% and a year-over-year increase of 61.18% [2] - For Q3, Adata's revenue reached NT$14.488 billion, representing a quarterly increase of 13.33% and a year-over-year increase of 55.19% [2] - Cumulatively, Adata's revenue for the first three quarters was NT$37.173 billion, reflecting a year-over-year growth of 22.9% [2] Group 3: Future Expectations - Analysts are optimistic that the ongoing price increase in the memory market will lead to record revenues for Adata this year [3] - The decision to stop quoting prices may stimulate customer expectations of further price increases, potentially accelerating orders and driving prices higher [3] - The pause in quoting does not equate to a halt in shipments but rather aims to create a temporary price gap, allowing for delayed transactions in anticipation of higher prices [3]