Core Insights - The annual "Double Eleven" shopping festival is seeing high participation from Generation Z consumers, with skepticism regarding the claim of "lowest prices of the year" [1][2][4] Group 1: Participation and Budget - Generation Z's participation in "Double Eleven" has increased from 81.3% in 2021 to 93.1% in 2025, with nearly 40% of respondents indicating a higher spending budget compared to the previous year [2][4] - The demand for "Double Eleven" shopping is strongest among respondents from ordinary prefecture-level cities, accounting for 28.7% of the total survey population [4] Group 2: Consumer Sentiment - There is a polarized view among Generation Z regarding "Double Eleven," with some praising the variety of products and clearer promotional rules, while others express skepticism about the "lowest price" claims, with 36.3% not believing in it [4][6] - The interest in cultural consumption, such as books and knowledge-based courses, has increased among respondents compared to previous years [6] Group 3: Emotional Consumption Trends - Travel-related purchases are the most popular among emotional consumption categories, with 36.9% of respondents preferring to stock up on travel products [7] - The report highlights a shift towards experiences and self-improvement in consumption preferences, driven by a desire for "self-pleasure" and immersive entertainment [7] Group 4: AI Integration in Shopping - Approximately 70% of young consumers recognize the application of AI in e-commerce during "Double Eleven," with 30% using AI customer service for quick problem resolution [8][10] - Satisfaction with AI performance is high, with 36.5% of respondents expressing that it enhances their shopping experience [10]